Follow your brand, campaigns, and consumers as they change over time. GWI gives you consistent data to spot the shifts that matter, understand what’s causing them, and act before the market moves on you.
Tell a crucial shift from a blip
A brand health score that soars or drops like a stone gets everyone’s attention. What matters is knowing which shifts are important and why they’re happening. A tracker asks the same questions, the same way, over time, so a meaningful change stands out from everyday noise.
Brand tracking and strategy
See how awareness, consideration, preference, and perception move over time, and how you stack up against competitors.
Ad and campaign effectiveness
Measure how your advertising shifts perception, recall, and purchase intent, and whether it reached the people you wanted to reach.
Trends and behavioral shifts
Spot changing attitudes, preferences, and behaviors early, so you can respond before they become obvious.
Built on real human data
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
How tracking works with GWI
Choose what to follow.
The brands, markets, audiences, and metrics are yours to set. GWI runs the fieldwork.
Watch what moves.
Explore changes in depth in our Analytics Platform, using charts, dashboards, and crosstabs to dig into your results and understand what’s changing.
Explore your data your way.
Query your data in plain language through Agent Spark, or send it to the tools your team already uses through MCP and APIs, so your team can use it wherever they work.
Already tracking with someone else?
Switching providers shouldn’t mean starting your trend lines from scratch. When you move your tracker to GWI, a managed transition plan calibrates results so your trend lines stay aligned and your historical data keeps its meaning. You carry on tracking without a break.
How tracking helped ONE Championship grow US viewers 46% in six months
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ONE Championship wanted to turn its growing global profile into US growth. GWI helped the team understand American fight fans and track what was changing, contributing to a 46% increase in US viewers in six months.
315K+
neighborhoods worldwide
Got questions? We've got answers.
I have an existing tracker with another provider. Can my historic results be calibrated over?
Yes. When you move your tracker to GWI, we follow a managed transition plan and calibrate results so your trend lines stay aligned. Your historic data keeps its meaning, and you carry on tracking without a break.
How will the data be delivered to me?
Your tracking data sits in the GWI platform, where you can explore it in charts, dashboards, crosstabs, and audiences. You can also query it in natural language through Agent Spark, and reach it in the AI tools your team already uses through MCP and API.
Which markets can you track?
Because trackers are built as custom studies, they can cover over 100 countries. That's wider than our syndicated data sets, which span 53 markets.
Can you support interpreting the data?
Yes. Alongside the platform and Agent Spark, our research and insights experts can help you turn tracking data into clear answers your stakeholders can act on.