Are you looking for tips on changes in the consumer landscape, created by coronavirus?
Need to know the ways consumers in Brazil behave, and interact with brands?
Our Brazil consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them.
In this set of Brazil consumer insights you’ll be able to take your brand further, and align with the needs of your target audience.
Update your consumer profile with the latest insights
With data from our far-reaching global survey, refresh your knowledge of the habits and preferences of Brazilian consumers.
Discover new patterns in their lifestyle
What sort of interests does the typical Brazilian internet user have? How do they use devices? Get the latest knowledge on activities.
Shape your social media approach
With insight into social media platform use, see how your target consumer is unique - to shape a strategy that lets you stand out.
Learn about the latest trends, including social media.
Consumers in Brazil are more likely to follow brands they’d buy from on social media. Usage of ten major social media platforms is higher in Brazil than the global average - but usage and membership can differ.
54% of Brazilian consumers say they feel comfortable or neutral about indoor shopping during the pandemic, yet discomfort about other activities is higher.
And a greater number of Brazilian consumers than the average would prefer to save for a product, than sacrifice other spending to buy it sooner.Find out what’s unique to your consumer, beginning with this insight toolkit.
What's in the infographic?
Drawing on a global consumer survey that’s been tailored to regional cultures, we outline the facts to know.
- What’s the demographic and lifestyle profile of a typical internet user in Brazil?
- What are their interests - and how does this compare globally?
- How does Gen Z online time stack up against the average?
- How are Brazilian consumers using mobiles?
- How do they use social media for brand discovery and purchases?