You're trying to reach Brazilian consumers but working with assumptions instead of facts. Maybe you've heard Brazil is digitally savvy, but you don't know exactly how people engage online. Or you've seen competitors succeed there, but can't pinpoint what's driving their growth.
Without reliable, current data on how Brazilian consumers think and behave, you're building strategies on shaky ground. The market moves fast, and yesterday's insights won't cut it.
GWI's latest Brazil market report gives you the human insights you need to make confident decisions. Based on surveys with over 17,000 Brazilian consumers, it's the definitive guide to understanding this vibrant market.
What you'll discover:
Key behaviors and attitudes shaping Brazilian consumers
How people engage with digital platforms and social media
What drives purchase decisions and brand loyalty
Unique market dynamics that set Brazil apart
Data that will transform your Brazil strategy:
90% of Brazilian consumers use AI monthly. 60% use it to find information, and 52% are regular ChatGPT users. This isn't just tech adoption – it's a fundamental shift in how Brazilians discover and evaluate brands.
Here's another surprise: Brazilian consumers spend over 10 hours weekly watching TV streaming services. That's more time than they spend on social media. While everyone's chasing the latest social trend, streaming might be your biggest opportunity.
And when it comes to purchases? 68% research products online before buying, but only 32% tend to buy brands they've seen advertised. Traditional advertising isn't dead, but it needs to work harder in Brazil.
These insights – and dozens more – are waiting in the full report.