Are you looking for tips on changes in the consumer landscape, created by coronavirus?

Need to know the ways consumers in South Africa behave, and interact with brands?

Our South Africa consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them.

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In this set of South Africa consumer insights you’ll be able to take your brand further, and align with the needs of your target audience.

Update your consumer profile with the latest insights

With responses to a coronavirus survey conducted in April 2020, this infographic paints a picture of how consumers in South Africa feel about recovery - of their country, and personal spending.

Discover new patterns in their lifestyle

With data from our far-reaching global survey, refresh your knowledge of the habits and preferences of South African consumers.

Shape your social media approach

With insight into social media platform use, see how your target consumer is unique - to shape a strategy that lets you stand out.SouthAfrica-previewDownload now

Learn about the latest trends, including social media.

60% of consumers in South Africa say they’re confident using new tech - more than the global average - but ownership of smart devices is under average.

Social media is the second most popular way to discover new products - yet consumers in South Africa are less likely to prefer shopping online.

South African consumers are more likely to use social media to keep up with news, too.

Find out what’s unique to your consumer, beginning with this insight toolkit.

What's in the infographic?

Drawing on a global consumer survey that’s been tailored to regional cultures, we outline the facts to know.

  • What’s the demographic and lifestyle profile of an internet user in South Africa?
  • What are their interests - and how does this compare globally?
  • How does Gen Z online time stack up against the average?
  • How are South African consumers using mobiles?
  • How do they use social media for brand discovery and purchases?

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Download now