Are you looking to understand how the consumer landscape has changed in South Africa?

Need to know the ways consumers in South Africa behave, and interact with brands?

Our South Africa consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them.

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In this set of South Africa consumer insights you’ll be able to take your brand further, and align with the needs of your target audience.

Update your consumer profile with the latest insights

Tracking key digital behaviors and trends over time, this infographic paints a picture of how consumers in South Africa feel about themselves, how they use technology, the details of their lifestyle habits, and even how they make purchases.

Discover new patterns in their lifestyle

With data from our far-reaching global survey, refresh your knowledge of the habits and preferences of South African consumers.

Shape your social media approach

With insight into social media platform use, see how your target consumer is unique - to shape a strategy that lets you stand out.

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Learn about the latest trends, including social media.

WhatsApp is the most popular social media platform in South Africa, with more internet users visiting the platform once a day than the global average.

38% of consumers in South Africa believe social media is good for society, while 15% feel it causes them anxiety.

The top reason consumers use social media in South Africa is to keep up with friends/family (66%), followed by reading news stories (49%).

Find out what’s unique to your consumer, beginning with this insight toolkit.

What's in the infographic?

Drawing on a global consumer survey that’s been tailored to regional cultures, we outline the facts to know.

  • What’s the demographic and lifestyle profile of an internet user in South Africa?
  • What are their interests - and how does this compare globally?
  • How does Gen Z's online time stack up against the average?
  • How are South African consumers using mobiles?
  • How do they use social media for brand discovery and purchases?

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Download now