Want to reach consumers in Chile but working with outdated assumptions? You're not alone. Most brands struggle to understand how Chilean consumers really think, shop, and engage with media. Without reliable, current data on local behaviors and preferences, even the best strategies miss the mark.
That's where GWI's Market Report: Chile comes in. Based on 2,500 consumer interviews from Q2-Q3 2025, this report gives you the verified human insights you need to build strategies that actually work. From AI adoption (84% use it monthly, with 53% using it to find information) to media consumption patterns (social media alone takes up 11 hours and 24 minutes weekly), you'll get the complete picture of today's Chilean consumer.
This isn't just another generic market overview. It's your guide to understanding a dynamic market where 41% of workers pursue side ventures alongside full-time jobs, revealing an entrepreneurial spirit that smart brands can tap into. Every data point comes from real survey responses, giving you the certainty to make bold moves while competitors rely on guesswork.
Inside the report, you'll:
Discover key behaviors shaping Chilean consumer decisions
Understand platform preferences and digital engagement patterns
See what drives purchase decisions and loyalty
Uncover opportunities your competitors are missing