Bring GWI consumer data into your warehouse, BI tools, models and AI, so teams can work from the same evidence wherever they work.
Choose from data feeds, APIs and AI connections to fit your infrastructure, security and privacy requirements.
What you get with GWI inside your systems
Compare markets like for like
The same questions are measured to a consistent standard across markets, so you can compare audiences from one market to the next.
Reliable self-serve across the business
Let teams answer their own consumer questions within the rules your experts set, without every request coming back to the data team.
Fit GWI to the setup you already have…
Connect GWI to the AI tools your teams already use, or bring the data into your warehouse and models. Choose the route your infrastructure and security review can support.
…and fit new releases into you’ve already built
Because GWI data follows a consistent structure, each new release can feed into the dashboards, models and workflows you already use without creating another maintenance job.
Put GWI to work across your stack
These are a few examples of how GWI data can sit inside different systems, products and workflows.
Agencies
Sports
Media & ad tech
Consumer goods
Power your internal AI and tools
Bring GWI data into the systems, agents and workflows your teams already use.
Build one consistent view of your audience
Combine GWI with your own data so teams can work from the same audience picture across markets and tools.
Open up insight to more teams
Make consumer data available inside the tools people already use, without losing consistency as access grows.
Add the human ‘why’ behind your data
Bring attitudes and behaviours alongside sales, search and first-party data to explain more of what’s driving the numbers.
Find the right way to bring GWI into your systems
Respondent Level Data
Combine anonymised respondent-level survey data with your first-party data to build your own segments, models and analysis.
Explore Respondent Level Data
Platform API
Bring GWI audiences and profiling data into your warehouse, dashboards and AI agents as structured data, with updated data available as new releases arrive.
Explore Platform API
MCP
Give the AI tools and agents your teams already use access to real consumer data, while carrying the audience definitions and controls set by your experts into the experience.
Explore MCP
Spark API
Build structured, sourced consumer answers into a tool or AI experience you’re creating, so people can ask questions in natural language without leaving the product.
Explore Spark API
Keep audience definitions consistent everywhere
The rules behind the data travel with it into your tools and AI. Audience definitions, valid samples and filters stay consistent, helping teams self-serve with answers based on the same underlying view of the audience wherever they’re working.
Keep new data flowing without rebuilding
Because GWI data is structured consistently across markets and releases, updated data can feed into the systems you’ve already built without forcing you to rebuild the connection each time.
That means less reliance on manual exports and fewer one-off pipelines to maintain.
Built on real human data
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
See it in practice
Serviceplan
Up to 10x faster
GWI is built into Serviceplan’s agentic framework, helping turn consumer data into client-ready decks in minutes.
315K+
neighborhoods worldwide
Barefoot Proximity
35% faster turnaround
Barefoot Proximity combined GWI with clickstream data to speed up the way teams move from data to insight.
315K+
neighborhoods worldwide
City Football Group
One consistent view across markets
City Football Group uses GWI to give clubs access to consistent consumer data across markets, supporting fan insight, commercial planning and sponsorship work.
315K+
neighborhoods worldwide
Nextdoor
197% increase in page views
Nextdoor combined first-party data with GWI in its Insights Hub, helping increase page views 197% year on year.
315K+
neighborhoods worldwide