Verified human data on what your audience thinks, feels and does, built into the AI your teams use and the products your customers buy.
Put human understanding where people need it
Organizations are doing this in two places.
Inside your business
Inside your product
Get answers without waiting in a queue
Ask a consumer question in plain language, in the AI tool your team already uses, and have the answer before the meeting moves on.
Catch the questions that usually get skipped
A quick sense-check before a pitch or an audience assumption mid-brief takes seconds, so people check instead of guessing.
AI that answers from people, not the internet
Your AI draws on survey responses, not a plausible guess or whatever the internet says.
Open up access without losing consistency
Define "Gen Z", “luxury shoppers” or "gamers" once and every team gets the same audience, so two decks never show two different numbers.
Give your product an edge
Underpin your products with in-depth human data, so customers get value they can’t get from anywhere else.
Make answers easier to trust
Show the audience, sample and source behind the number, so customers can see where the answer came from.
Get to market faster
Use GWI’s panels, methodology and global coverage instead of building the research operation yourself.
Choose how much research sits behind the answer
Use GWI for the data, or let it handle more of the research and analysis, depending on what your product needs.
Better AI starts with better context
of senior professionals say their organisation has a formal AI governance framework in place.
84%
say they have already had a tangible negative consequence from inaccurate AI output.
82%
Source: GWI proprietary research, Q2 2026, n=1,883 senior professionals across the UK, US and Singapore.
Choose the route that fits what you’re building
Access GWI data directly, or build it into the tools and workflows your team already uses.
Ask GWI from inside the AI tools your team uses
Connect GWI to Claude, ChatGPT, Copilot or an AI tool you've built. Best for giving a whole team answers where they’re already working from.
Explore MCP
Build your own product with GWI data
Send a consumer question in plain language and get a sourced answer back. Best for controlling what gets asked, when, and how the answer appears.
Explore Spark API
Get finished analysis without building the reasoning
Give GWI a research goal and get finished analysis back, with no need to decide what to ask or in what order. Best for getting the output without building the research workflow.
Explore Agentic API
Use the underlying data in your own systems
Best for segmentation tools, planning products, dashboards and models that need the data itself, not a conversational answer.
Explore Platform API
Grounded on real human data
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
What gets better
Faster answers
Get consumer answers when the question comes up.
More people can use insight
Give teams access without everyone needing to become a research expert.
Answers that hold up
Keep the data and evidence behind the answer visible.
Getting started is simple
1
Tell us what you're building
Tell us about the product, agent or internal tool. We'll point you to the right route.
2
Connect GWI
Use the connection or API that fits your setup.
3
Set the rules
Your insights team defines the audiences, data and sample rules, so everyone starts from the same place.
4
Put it to work
Start asking questions or building with the data.
Frequently asked questions
Which integration should we use?
It depends on what you’re building. MCP brings GWI into AI tools and agents. Spark API gives your product a structured, sourced answer to a consumer question. Agentic API handles more of the research and reasoning for you. Respondent Level Data and Platform API are better suited to products that need the underlying data rather than a conversational answer.
How long does it take to set up, and what do we need engineering for?
That depends on the route you choose and what you’re building. Some connections use an existing connector, while custom products and APIs need development work. Talk to us about your setup and we can help identify the right route.
Does this work with our own AI?
Yes. You can give an AI tool or agent you’ve built access to GWI data, as well as using GWI with supported tools including Claude, ChatGPT and Copilot.
Can we build GWI into a product we sell to clients?
Yes. GWI can be used as part of a client-facing product or service. The right setup and commercial arrangement depends on what you’re building, so speak to our team about your use case.
Can we control what people are able to ask?
Your insights team can define the audiences, data and rules people should work from, helping teams use consistent definitions even when access is opened more widely.
How do we know an answer holds up, and where the numbers came from?
Answers can include the audience, sample and source behind the figures, so people can check what they’re based on rather than relying on the narrative alone.
Can we combine GWI with our own first-party data?
Yes. Depending on the setup, your own AI can use GWI alongside other sources, or you can bring GWI data into your environment through Respondent Level Data or the Platform API.