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Explore GWI's global data coverage

Real consumer insights, from real people, across the world's most important markets.

GWI covers 50+ markets, surveying nearly a million consumers a year. Whether you're tracking brand health, building audience segments, or identifying your next growth opportunity, here's exactly what's in the data set.

What to expect after you download:

A clear picture of which markets and audiences GWI covers
The data points most relevant to your use case
Everything you need to decide if GWI is the right fit

Explore the data

GWI is where human data drives decisions

50+

global
markets

2M+

interviews
annually

15+

years of
trended insight

waves of data
per year

35BN

total data
points annually

Our results do the talking

46%

increased US viewers in just 6 months

“Data and insights are at the core of our strategy. It’s definitely a differentiator for us compared to other sports organizations; our creatives are world-class and very good at what they do.“

Most downloaded app in 2024 ( 825.5 million )

“First-party data is great, but when it comes from a third-party source like GWI, it adds a layer of credibility to our narrative.”

197%

Increase in web views that powered more ad sales

“GWI provides a good starting point for us to discover how our audience differs from the general population and those of peer platforms.”

Don’t take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.

Explore GWI's global data coverage

Explore the data

GWI is where human data drives decisions

Our results do the talking

Don’t take our word for it

Step into the future of consumer research