Data democratization: How insights and data teams are scaling self-serve in the age of AI

Organizations are going AI first, and the appetite for data has never been bigger. Requests keep piling up, and there is incremental pressure on the data and insights teams to deliver.

There's a way to open up self serve access without giving up control. Saved Audiences sets the guardrails once, covering the data, the scope and the limits, so wider teams can self serve while the people who know the data best stay in the loop.

In this webinar, see exactly how it works and how to bring it into your organization.

Virtual
August 6, 2026 4:00 PM

Why self service needs guardrails, not gatekeepers

Self service sounds simple in theory. In practice, without the right guardrails, it creates risk: wrong audience definitions, wrong conclusions, findings that can't be defended. This session shows how to avoid that entirely. It covers how GWI's agentic AI synthesizes across 40 billion data points within defined limits, so teams get fast, reliable answers while the data stays governed.

Say hello to your expert hosts

Peter Kent

Peter Kent

Director of Research Services

Sam Gibbon

Sam Gibbon

Staff Product Manager

What you’ll see

The risk of unrestricted data access
Why open access without the right controls leads to wrong conclusions and findings that can't be defended.
A real workflow in action
How ad sellers and other teams get the answers they need, within the guardrails an insight lead has already set.
Consistent insights at global scale
How Saved Audiences and GWI's agentic AI keep insights consistent everywhere, as teams move from static reports to live self serve.
Bringing it into your organization
A practical path forward, whether you're already a GWI customer or exploring what this could look like for your team.

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