See exactly what our data covers

Our flagship global consumer data set gives you a consistent view of who people are, what they think, what they buy and how they spend their time. Use it to build audiences, compare markets and understand the behaviours and attitudes shaping consumers around the world.

Need to reach a niche audience or explore a new market? Track your brand, test an idea, or uncover what drives a purchase among a specific demographic. Whatever you need to find out, we’ll build the research around it.

Explore consumers across all 50 states and DC, with the detail to understand how attitudes, behaviours and buying habits change across the country. Build a clearer view of different audiences and see what makes consumers in one part of the US different from another.

See how 8–15 year-olds think, spend their time, use technology and engage with brands. Explore their interests, attitudes and behaviours to understand a generation whose habits are already shaping what culture and consumption look like next.

Explore the brands people choose, what they drink, where they drink it and the occasions that shape those choices. From changing tastes to gifting and subscriptions, get a clearer view of the habits and preferences driving the alcohol category.

Understand what people own, what they’re considering next and what matters when they choose a vehicle. Explore brands, purchase intent and changing attitudes to ownership to see what’s influencing consumers before, during and after the decision.

See which devices people own, what they’re planning to buy and how technology fits into everyday life. From smartphones and wearables to home tech and appliances, explore the habits and purchase plans shaping the next wave of consumer technology.

Get more detail on the brands, categories and behaviours that matter in specific markets. Core Plus builds on the global view with extra local context, helping you understand the differences that can get lost when you only look at the bigger picture.

See how consumers think and behave around the cultural, seasonal and sporting events that shape the year. Explore attitudes before, during and after key moments to understand what they mean to your audience and plan around them with more context.

Fans follow sport across more teams, leagues, platforms and formats than ever before. Explore who they support, how they watch, what they buy and how they engage to understand the behaviours shaping fandom and find better ways for brands to connect with them.

Get a more frequent read on timely topics and changing attitudes between larger research waves. Pulse helps you follow conversations as they develop, explore new questions and understand how consumer sentiment is shifting while it’s still useful.

Understand who plays, what they play and how they engage with games beyond the screen. Explore platforms, franchises, esports, spending and gaming behaviours to build a richer picture of an audience that looks very different depending on where and how they play.

Understand where people want to go, how they plan and what influences the choices they make along the way. Explore destinations, travel brands, booking habits and attitudes to see what different audiences want from their next journey.

Explore how consumers think about premium fashion, products and brands, from what they buy to what makes something feel worth paying more for. Track changing attitudes, purchase behaviours and emerging areas such as pre-owned luxury to understand where the category is heading.

Understand professional audiences beyond a job title. Explore roles, industries, workplace behaviours and attitudes to see how people work, what influences their decisions and what matters to the B2B buyers you want to reach.