Win at the 2026 World Cup. We’ve got everything you need to score big with your audience.

Webinar

From World Cup to what’s next: How fans really connect

Virtual

12pm EST, 4pm BST

12th March

Your plans for major moments are probably already in motion. Now it’s about knowing whether they’ll truly connect.

Which fans are you reaching, and which might you be overlooking?

Join us for a practical, insight-led webinar exploring what the World Cup revealed about modern sports fans and how they really think, feel, and engage during global cultural moments.

This isn’t a look back. It’s a look forward at how brands can refine current campaigns, sharpen sponsorship and media decisions, and plan with greater confidence for what’s next, from the Olympics to the Euros.

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Why one fan strategy doesn’t work

Global events bring audiences together. Connection is another story. Fans don’t all think, feel, or engage in the same way — and planning for them as one audience risks diluted messaging, inefficient media spend, and sponsorships that miss the mark. In this session, we’ll show why emotional insight matters more than demographics when planning for major cultural moments — and how segmentation helps brands make smarter, more confident decisions without rewriting their entire strategy.

Say hello to your expert hosts

Katie Young

Director of Insight Services, GWI

Jill Alger

Senior Insight Manager | Sports, Agency & Gaming, GWI

What you'll walk away knowing

A sharper view of modern fans

What the World Cup revealed about how different fan mindsets connect.

Strategy, not just segmentation

How to turn audience insight into practical media and sponsorship decisions.

Smarter sponsorship thinking

Why sponsorship still scores — when it aligns with fan emotion.

A clearer path forward

How to apply these lessons to the Olympics, Euros, and future cultural moments.

Webinar

Tell us you’re coming

Not a recap - a strategy session. Grounded in real fan insight, built to help you refine campaigns and plan your next big moment with confidence.

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