Sound familiar? You're trying to crack the French market, but your strategies feel like they're built on guesswork. Without reliable, current data on how French consumers actually think and behave, you're left relying on outdated benchmarks and hoping for the best. Meanwhile, your competitors might already be tapping into what really drives this unique market.
This comprehensive report from GWI gives you the human insights you need to understand French consumers today. Based on responses from over 20,000 French consumers aged 16+, it's packed with data on everything from digital habits to purchase drivers. You'll discover surprising truths about this market — like how 62% of French consumers use AI monthly, with 35% using it to find information and 24% for advice on problems. Or how they spend nearly as much time on social media posts and stories (4 hours 51 minutes per week) as they do on short videos like Reels and TikToks (4 hours 41 minutes). And here's what might reshape your marketing strategy: only 11% of French consumers say they tend to buy brands they've seen advertised, even though 46% research products online before purchasing.
What you'll discover inside:
Key behaviors and attitudes shaping French consumers
How French consumers engage with digital platforms
What drives purchase decisions and brand loyalty
Actionable insights to refine your France strategy