Know that feeling when your Spanish market strategy isn't quite landing? You're not alone. Brands looking to reach consumers in Spain need reliable, up-to-date data on how people think, feel, and behave locally. Without it, strategies are built on assumptions and outdated benchmarks that miss the mark.
That's where GWI's Market Report: Spain comes in. Based on responses from over 20,000 Spanish consumers, this comprehensive report gives you the human insights you need to build strategies that actually resonate. From digital behaviors to purchase journeys, you'll get the complete picture of what drives Spanish consumers today.
The data reveals fascinating patterns. Did you know 72% of Spanish consumers use AI monthly, with nearly half using it to find information? Or that 42% have used or scanned a QR code in the last month? These insights show a market that's digitally engaged but selective – only 15% tend to buy brands they've seen advertised, despite 55% being loyal to brands they like.
Inside the report, you'll:
Discover key behaviors shaping Spanish consumer decisions
Understand digital platform and social media engagement
See what drives purchase decisions and loyalty
Get demographic breakdowns for precise targeting