Discover what drives decisions, behaviors, and brand loyalty in one of the world's most dynamic markets.
You're trying to connect with consumers in UAE, but your strategies are built on assumptions and outdated benchmarks. Without reliable, up-to-date data on how people think, feel, and behave locally, you're missing the real story behind this rapidly evolving market.
GWI's Market Report: UAE gives you the complete picture. Based on insights from 3,507 consumers aged 16-64, this report reveals the behaviors and attitudes shaping UAE today. From AI adoption that's redefining daily life (94% use AI monthly, with 47% using ChatGPT regularly) to social media consumption that dominates media habits at over 9 hours per week, you'll understand exactly how to reach and engage this audience.
Key insights you'll discover:
How UAE consumers engage with digital platforms daily
What drives purchase decisions and brand loyalty locally
Which social channels matter most in this market
Why economic optimism shapes spending behaviors now
The data reveals a market unlike any other. While 74% of UAE consumers expect their personal finances to improve in the next 6 months, their media habits and technology adoption tell an even more compelling story about where opportunities lie.