You're trying to connect with consumers in UAE, but your strategies are built on assumptions and outdated benchmarks. Without reliable, up-to-date data on how people think, feel, and behave locally, you're missing the real story behind this rapidly evolving market.
Understanding consumers in UAE
GWI's Market Report: UAE gives you the complete picture. Based on insights from 3,507 consumers aged 16-64, this report reveals the behaviors and attitudes shaping UAE today. From AI adoption that's redefining daily life (94% use AI monthly, with 47% using ChatGPT regularly) to social media consumption that dominates media habits at over 9 hours per week, you'll understand exactly how to reach and engage this audience.
Key insights you'll discover:
- How UAE consumers engage with digital platforms daily
- What drives purchase decisions and brand loyalty locally
- Which social channels matter most in this market
- Why economic optimism shapes spending behaviors now
The data reveals a market unlike any other. While 74% of UAE consumers expect their personal finances to improve in the next 6 months, their media habits and technology adoption tell an even more compelling story about where opportunities lie.