Get the data-driven insights you need to connect with Canadian audiences and drive real growth.
Think you know Canadian consumers? Without current, reliable data on how people actually think and behave locally, you're building strategies on assumptions and outdated benchmarks. That's a risky foundation when 66% of Canadians now use AI monthly — with 44% using it to find information and 24% seeking advice on problems.
GWI's Canada Market Report gives you the human insights that matter. From surprising generational shifts (Gen Z Canadians are 84% more likely to be money-driven than average) to the disconnect between brand loyalty and advertising effectiveness (only 16% buy brands they've seen advertised, yet 52% say they're loyal), this report reveals what actually drives Canadian consumers today. You'll discover exactly how people engage with digital platforms, what influences their purchase decisions, and where your biggest opportunities lie.
What you'll discover:
Key behaviors and attitudes shaping Canadian consumers
How people engage with digital platforms and social media
What drives purchase decisions and brand loyalty locally
Surprising gaps between perception and reality in this market