Put real people at the heart of every media plan, creative idea, and content calendar. Know who you want to reach, where to find them, and what will make them stop and pay attention.
Three things you’ll know before you plan
A funny ad that gets shared, a social post that goes viral, a spike in followers on a channel you wouldn’t normally prioritize: results like these tend to start with knowing who you’re talking to. GWI gives your teams that knowledge.
Who you’re talking to
Go beyond age and location to what they believe, what they watch and share, and the subjects they keep coming back to.
Where to catch their attention
See which channels, platforms and formats your audience spends time on, from podcasts and socials to blogs. Put your budget where they already are.
What’s coming next
Spot shifts in behavior, emerging audiences and changing media habits as new data comes in, so you’re not planning tomorrow’s campaign around yesterday’s consumer.
Built on human data
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
Turn audience knowledge into a strong plan
Define your audience.
Pick the people you’re planning for from 175,000 profiling points, from what they watch to what they believe and buy.
See how they spend their time.
Find the media, platforms and formats they use, and the brands they already engage with.
Take it into the plan.
Use what you find in the media plan, the creative brief and the content calendar.
Plan where your team already works
In GWI’s Analytics platform.
Explore audiences with charts, dashboards and crosstabs.
Learn more
With Agent Spark.
Ask our human insights analyst in plain language, inside the platform.
Learn more
In your AI tools and workflows.
Connect GWI through MCP to ask questions in the AI tools your team already uses, or use our APIs to bring data into your own dashboards, reports, and templates.
Learn more
How Bright/Shift drove £41k in revenue in the first month
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“GWI gives us a competitive edge. It shows we’re all about performance, driving results, and helping our clients achieve what they want to achieve.”
Independent agency Bright/Shift used GWI to shape a go-to-market strategy for their sustainable furniture client, generating £41k in revenue in the first month.
315K+
neighborhoods worldwide
Got questions? We’ve got answers.
Can I plan across multiple markets on the same data?
Yes. GWI asks the same questions the same way worldwide, so an audience you build for one market compares like for like with any other. No stitching separate studies together.
How current is the data I’d be planning on?
Most GWI data sets refresh quarterly, some half-yearly, with fieldwork running continuously in between. So you’re planning on how people behave now rather than a snapshot from last year.
Can I get GWI data into the tools my team already uses?
Yes. MCP connects GWI to the AI tools your team already uses, and our APIs and exports bring it into your own dashboards, reports and templates.