Want to supercharge your strategies in 2025 and gain a competitive edge? You can’t afford to miss this. Join our expert analysts as they unpack the six hottest consumer trends set to unfold in the year ahead, and what these changes mean for brands, businesses, and agencies.
Connecting the dots: 6 consumer trends shaking up 2025
Get ahead of the competition
Consumer needs are changing fast. From diversifying product lines to advertising in all the right places, get the strategic insights you need to jump on new opportunities and drive ROI.
Say hello to your expert hosts
Tyler Ashe
Senior Trends Analyst, GWI
Tom Hedges
Strategic Insights Manager, GWI
Elise Hughes
Senior Trends Analyst, GWI
What will we talk about?
Podcasts
How brands can reach premium product buyers
Side hustles
What businesses need to know to retain top talent
Women's sports
How brands can turn momentum into lasting growth
Energy drinks
Which unexpected audiences are fueling the buzz
Rethinking college
What declining interest means for the future workforce
Smart security
Why product sales are sneaking up under the radar
