See what GWI can do for your business. Speak to an expert.

Webinar

The Fans You’re Missing: Rethinking Modern Football Fandom

Virtual

Football is one of the last truly global cultural moments - but today’s fans aren’t who you think they are.

They’re more diverse, more digital, and more emotionally driven than traditional segmentation suggests. And as sport and social become one connected experience, brands that rely on outdated assumptions risk missing their most engaged audiences.

Join GWI and Snapchat as we unpack how fandom has evolved - and what that means for your next big moment.

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Reach the fans others overlook

Global tournaments bring scale - but scale alone doesn’t guarantee connection.This session spotlights the overlooked fan segments brands often miss, and shows how emotion-led insight can unlock stronger engagement across media, creative, and partnerships. Expect practical takeaways you can use immediately to refine your plans and reach audiences others aren’t.

Say hello to your expert hosts

Jason Mander

Chief Research Officer, GWI

Aarti Bhaskaran

Global Head, Research & Insights, Snap Inc.

What you’ll walk away knowing

Finding the fans you’re missing

How emotion-led segmentation surfaces overlooked audiences.

Stop planning on assumptions

Why sport and social now move as one - and what co-viewing behavior reveals about modern engagement.

Make sponsorship work harder

Aligning with fan emotion to drive deeper connection, not just visibility.

Plan smarter for what’s next

Applying these insights to upcoming tournaments, sponsorships, and cultural moments.

Webinar

Tell us you’re coming

The playbook has changed. Join GWI and Snapchat for a strategy session built to help you move beyond outdated segmentation and plan your next big moment with confidence.

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