Resources

Get the insight you need

Videos, guides, explainers and practical resources to help you understand audiences, use GWI and get more from the data.

Report

Engaging the tech enthusiast

November 11, 2020

Report

Understanding the World Cup audience

November 11, 2020

Report

The second-screening trends to know

November 11, 2020

Report

Media consumption among U.S. Hispanics

November 11, 2020

Report

Music streaming around the world

November 11, 2020

Report

Consumer snapshot: North America region

November 11, 2020

Report

Consumer snapshot: US

November 11, 2020

Report

Consumer profiling: the beginner’s guide

November 11, 2020

Report

Consumer journey mapping: the complete guide

November 11, 2020

Report

The future of sports media

November 11, 2020

Report

How to reach baby boomers

November 11, 2020

Report

Ad-blocking trends to know

November 11, 2020

Report

Middle East & Africa

November 11, 2020

Report

Health and wellbeing

November 11, 2020

Report

Asia Pacific

November 11, 2020

Report

Influencer marketing

November 11, 2020

Report

Marketing to mothers: what to know

November 11, 2020

Report

The modern car buyer

November 11, 2020

Report

The popularity of women's sports

November 11, 2020

Customer Story

Accelerating ad sales with human insights

Media

March 10, 2026

Customer Story

How Serviceplan Group is moving 10 times faster by plugging GWI into their AI agents

Media

January 5, 2026

Customer Story

Connecting Axis Bank with new audiences through smarter media planning

Agency

November 18, 2025

Customer Story

Building powerful sales narratives with smarter profiling

Tech

October 14, 2025

Customer Story

Democratizing data with AI market research

Tech

June 3, 2025

Customer Story

Redefining connection with unique dating insights

Tech

May 20, 2025

Customer Story

Strengthening ad sales with third-party data

Tech

March 10, 2025

Customer Story

Driving ad sales and increasing web page views by 197%

Tech

February 12, 2024

Customer Story

Showcasing TikTok as a gateway to business leaders

Tech

January 8, 2024

Customer Story

Increasing US viewers by 46% in just 6 months

Sports

November 9, 2023

Customer Story

Using audience insights to boost visibility by 300%

Agency

July 24, 2023

Customer Story

Reaching 2.9 million people with custom research

CPG & Retail

February 24, 2023

Customer Story

Matching brands to the right partners (and proving the ROI)

Sports

August 4, 2022

Customer Story

Boosting post interactions by 7,616%

Agency

July 27, 2022

Customer Story

Driving 41k revenue in the first month

Agency

July 19, 2022

Customer Story

Enhancing campaign performance by 88%

Agency

April 14, 2022

Customer Story

Tripling one brand's annual spend

August 24, 2021

Customer Story

Doubling revenue in four months

Agency

June 28, 2021

Customer Story

Driving a 36% increase in high quality leads

Agency

May 21, 2021

Customer Story

Improving the Sensodyne purchase journey

May 19, 2021

Customer Story

Cutting turnaround times by 3 days

Agency

December 17, 2020

Customer Story

Lowering cost per lead by 75%

CPG & Retail

November 16, 2020

Customer Story

Using deep insight to tackle an unusual brief

Agency

November 11, 2020

Customer Story

Shaping a consumer-first brand identity

Media

Tech

November 11, 2020

Webinar

October 22, 2026 EST

GWI Day 2026: Omnicom Americas

Christie Crossman

Anya Chappel

Watch

October 22, 2026

Webinar

October 21, 2026 BST

GWI Day 2026: Omnicom EMEA

Melissa Cooper

Anya Chappel

Watch

October 21, 2026

Webinar

October 15, 2026 SGT

GWI Day 2026: Omnicom APAC

Rakshita Harish

Sufyan Sulaiman

Watch

October 15, 2026

Webinar

October 15, 2026 BST

Synthetic Data, Done Right

Jason Mander

Watch

October 15, 2026

Webinar

September 17, 2026 BST

Agentic ad selling: from brief to data-powered output

Tom Meerstadt

Sabby Kainth

Watch

September 17, 2026

Webinar

August 6, 2026 BST

Data democratization: How insights and data teams are scaling self-serve in the age of AI

Peter Kent

Sam Gibbon

Watch

August 6, 2026

Webinar

June 4, 2026 BST

What does AI actually know about your audience?

Mercedes Gleeson

Glen Constable

Watch

June 4, 2026

Webinar

April 30, 2026 BST

The Fans You’re Missing: Rethinking Modern Football Fandom

Jason Mander

Aarti Bhaskaran

Watch

April 30, 2026

Webinar

March 12, 2026 GMT

From World Cup to what’s next: How fans really connect

Katie Young

Jill Alger

Watch

March 12, 2026

Webinar

January 22, 2026 GMT

3 hidden marketing trends shaping 2026 - a candid chat with Pinterest

Jason Mander

Jenna Landi

Watch

January 22, 2026

Webinar

December 15, 2025 GMT

Agent Spark: Your human insights agent, now anywhere you work

Tom Smith

Glen Constable

PJ Kasseyet

Watch

December 15, 2025

Webinar

November 3, 2025 EST

GWI x Uber Advertising: The rise of Gen Uber

Sally Basten

Jessica Wombles

David Iudica

Watch

November 3, 2025

Webinar

October 2, 2025 SGT

GWI Day 2025: Publicis APAC

Rakshita Harish

Sufyan Sulaiman

Watch

October 2, 2025

Webinar

September 8, 2025 BST

AIs, APIs, and the future of data delivery

Ahran Gill

Sam Gibbon

Jason Mander

Watch

September 8, 2025

Webinar

June 30, 2025 BST

5 segmentation slip-ups (and how to avoid them): A conversation with the experts

Mercedes Gleeson

Sally Basten

Watch

June 30, 2025

Webinar

June 2, 2025 BST

GWI Spark: Exploring the future of AI in consumer research

Mercedes Gleeson

Amelia Henderson

Watch

June 2, 2025

Webinar

May 6, 2025 EDT

The next chapter of GWI: Our 2025 roadmap revealed

Jason Mander

Mercedes Gleeson

Watch

May 6, 2025

Webinar

April 28, 2025 EDT

Social media in 2025: Consumer insights behind the trends

Caitlin Nuttall

Tyler Ashe

Shauna Moran

Watch

April 28, 2025

Webinar

March 12, 2025 BST

Top consumer trends in Australia: How Aussies shop, watch, and travel

Sun Jo Ling

Watch

March 12, 2025

Webinar

December 4, 2024 EST

Retail’s future: Trends that’ll dominate 2025

Stephanie Harlow

Elise Hughes

Watch

December 4, 2024

Webinar

November 20, 2024 EST

Connecting the dots: 6 consumer trends shaking up 2025

Tyler Ashe

Tom Hedges

Elise Hughes

Watch

November 20, 2024

Blog

Charting women’s health trends in 2024

Consumer behavior

January 21, 2025

Blog

5 stats about millennials to know in 2023

Audiences

January 21, 2025

Blog

Going direct-to-consumer: how brands are making ecommerce work in 2022

Strategy

January 21, 2025

Blog

Audience profiling: The ultimate guide

Strategy

January 21, 2025

Blog

28 streaming statistics and trends for 2025: Bundles, subscriber churn, and everything in between

Digital Trends

January 21, 2025

Blog

5 ways sports brands can reach new audiences

Strategy

January 20, 2025

Blog

What is market intelligence and how is it used?

Strategy

January 20, 2025

Blog

What brand purpose really means and why it matters

Strategy

January 20, 2025

Blog

Why Smart Insurance Companies are Going Direct to Consumer

Audiences

January 20, 2025

Blog

Audience segmentation: How to perfect it for your marketing

Strategy

January 20, 2025

Blog

Who’s on Threads, and why?

Digital Trends

January 20, 2025

Blog

Media planning: The ultimate guide for marketers

Strategy

January 20, 2025

Blog

Music streaming in Asia-Pacific: 8 unskippable statistics for brands

Audiences

January 20, 2025

Blog

Consumer spending habits in Australia: how are households faring down under?

Audiences

January 20, 2025

Blog

How Celebrity Endorsements Influence Young Consumers

Consumer behavior

January 9, 2025

Blog

Bottoms up: A cocktail of alcohol consumption trends

Consumer behavior

January 9, 2025

Blog

8 ways influencer marketing is changing

Digital Trends

January 9, 2025

Blog

5 Things to Know about Internet Users in Colombia

Audiences

January 9, 2025

Blog

6 trends for political media ahead of the 2024 US Presidential Election

Consumer behavior

January 9, 2025

Blog

TV subscriptions are on the chopping block, but why?

Digital Trends

January 9, 2025

Blog

What are retail media networks? Key benefits and real-world examples

Strategy

January 9, 2025

Blog

How to give the e-waste conversation more spark

Consumer behavior

January 9, 2025

Blog

Introducing Universe figures

Product

January 9, 2025

Blog

98% of Gen Z Own a Smartphone

Audiences

January 9, 2025