With more than ten times the wealth of Millennials, the baby boomer generation is one for brands to watch. How can you ensure you’re appealing to their changing needs and tastes?
Get our baby boomer statistics to underpin your marketing, with the newest insight on their online lives, social media use, and brand preferences.
What's inside the report?
Discover statistics on baby boomers that will help you understand this important generation of consumers. You’ll find the latest insight on:
- How do baby boomers research and discover new brands?
- Are they ‘mobile first’ yet?
- How do baby boomers use social media, and how do they feel about it?
- What are the personal attitudes to know about?