The growth of influencers on social media means it's crucial for brands to keep pace. With a 40% rise in Gen Z consumers following vloggers since 2015, make sure you know all about it.
What's inside the report?
Our report takes a deep dive into influencer marketing, asking the questions that brands need to stand out among the crowd.
You'll gain a rich understanding of the influencer scene, with insights including:
- Which platforms are most influential for demographics.
- The role of content and the types that appeal.
- How to harness influencer marketing in the purchase journey.
- The pitfalls to avoid.