36% of the global population are interested in at least two of the following: technology, gadgets, gaming, science and cars. These tech enthusiasts offer exciting opportunities for brands to engage them across every phase of the purchase journey.
What's in the infographic?
Here, we analyze brand engagement and interaction among tech enthusiasts to find out:
- How do they discover new brands?
- What do they expect from the brands they interact with?
- What encourages them to become brand advocates?