Research indicates that the majority of mothers believe that marketers fail to understand them. Can your brand afford not to get closer to what really matters to mothers?

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What's in the report?

Get a rounded picture of the modern mother and their digital behaviors. You'll learn how their social and traditional media habits differ, and the key touchpoints on the path to purchase.

Discover insights including:

  • What are the demographic and employment profiles of mothers globally?
  • How do their purchasing habits differ?
  • How do they find out about new products?
  • What devices are mothers are using, and why?


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