The #selfcare trend is growing - with over 22 million posts on Instagram. And in 2020, the holistic mindset looks set to continue its reign.
With this in mind, we take a look at how marketers can take advantage of consumers' steady focus on healthy lifestyles and ethical brand practices.
What's in the report?
Here, we explore the world of health and wellbeing, covering topics like health consciousness, exercise habits, and food and beauty brand preferences.
Access it to uncover:
- What is the state of the global health landscape?
- What countries are most health conscious and how?
- How frequently are consumers exercising and participating in sports?
- How do fitness, health and wellbeing brands reach consumers?