Are you wondering how the consumer landscape has changed in the US?

Need to know the ways consumers in the US behave and interact with brands?

Our US consumer market snapshot explains the major statistics behind consumer actions to shed light on the best way you can reach them.

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In this set of US consumer insights you’ll be able to take your brand further, and align with the needs of your target audience.

Update your consumer profile with the latest insights

With data from our far-reaching global survey, refresh your knowledge of the habits and preferences of American consumers.

Discover new patterns in their lifestyle

What sort of interests does the typical American internet user have? How do they use devices? Get the latest insights on their lifestyles.

Shape your social media approach

With data on social media platform use, see how your target consumer is unique and shape a strategy that lets you stand out.

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Learn about the latest trends, including social media:

47% of US consumers go on a domestic vacation at least once every 6 months, and value for money has the most impact on where they travel to.

32% prefer to be anonymous online, while 79% own a smart speaker.

27% of American consumers are using social media less than they used to.

Find out what’s unique to your consumer, beginning with this insight toolkit.

What's in the infographic?

Drawing on a global consumer survey that’s been tailored to regional cultures, we outline the facts to know.

  • What’s the demographic and lifestyle profile of an internet user in the US?
  • What are their interests - and how does this compare globally?
  • How does Gen Z online time stack up against the average?
  • How are American consumers using mobiles?
  • What are their popular purchase journeys?

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Download now