Our report profiles the dynamic and growing population in the Asia Pacific countries in our survey.
Learn how new voice technology and mobile behaviors contribute to a unique picture of the typical consumer in this region. Discover the key social media traits, and the most popular messaging services.
Discover insights for consumers in countries including Japan, Australia, New Zealand, Hong Kong, India, China, South Korea, Indonesia, and more.
What's in the report?
Understand the digital landscape in Asia Pacific. Find out the consumer insights to know, including:
- How long do consumers in APAC spend on traditional versus digital media?
- What social media platforms are most important to them?
- How do they engage with social media and gaming?
- What makes them complete a purchase online?