synthetic audiences
The audience is synthetic.
The data is real.
LLMs don't know your audience. Focus groups don't scale. GWI synthetic audiences is grounded in 2M+ annual interviews across 53 markets. So every answer captures what your consumers actually think.
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What are synthetic audiences?
A synthetic audience is a simulation of your real consumers that you can have a direct conversation with. Ask them questions, test a concept, challenge an assumption. Every answer traces back to real people who told us directly what they think. Not the internet's best guess. Your actual audience.
We survey 2M+ real people every year across 53 global markets
That data trains your synthetic audience so every answer traces back to a real person
Build your audience, ask your questions, get answers in seconds
Generic AI doesn’t know your audience
Generic LLMs are trained on web content - not on your consumers. An AI audience simulation is an average guess, not a real person’s real answer.
The persona deck is two years old. Everyone’s still using it
Consumer attitudes shift, categories move, but the document stays the same. But briefs keep getting built on top of it.
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One team holds the insight, everyone else is in the dark
Copywriters, media planners, account leads all wait on one team for their audience answers. That queue has a cost.
Focus groups are slow, expensive and don’t scale
A single study takes weeks and thousands in budget - for the audience questions that come up every week.
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GWI gives you real audience intelligence
Most teams are either waiting on research or working around it. Synthetic audiences close the gap - instant, conversational insight backed by people who told us directly what they think.
40BN unique data points from real people.
Every answer traces back to a GWI survey with real people. No other AI tool can say that.
Consumers don't stay still. Neither do we.
GWI data refreshes weekly, so your synthetic audience keeps pace with your real consumers, right now.
Intelligence for every desk, every brief.
Forget the bottleneck. Any team member can ask questions directly and get answers backed by real survey data.
Test concepts at scale. Answers from 2M+ surveys.
Query your audience on any concept, message or creative and get answers instantly - at whatever scale the brief demands.
The same real insight, for
every team that needs it
Wherever your team works, synthetic audiences work with them.
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Strategy & planning
Validate briefs, pressure-test directions and walk into client meetings with audience data they can't argue with.
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Brand & marketing
Know what your audience is thinking before the seasonal brief goes out, the campaign launches or the creative gets committed.
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Insight & research
Give every team direct access to real audience intelligence so your insight team can focus on what moves the business.
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Sales
Walk into every pitch knowing your prospects audience better than they do.
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Data & engineering
Plug real consumer intelligence directly into your models, products and workflows via API or MCP connector.
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Don’t take our word for it
Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.
Real audience intelligence starts here
