synthetic audiences

The audience is synthetic.
The data is real.

Speaking to consumers drives better products, positioning and pitches. But focus groups don’t scale - and LLMs give generic answers. GWI's synthetic audiences let you speak with your target audience, with answers backed by real human surveys.

Speak to an expert

What are synthetic audiences?

Synthetic audiences are virtual consumers you can have a conversation with. Ask them questions, test a concept, or gauge their reaction. GWI's synthetic audiences are built on survey data from 54 global markets, so the answers reflect how people actually think:

We conduct 2M+ interviews with real people every year

Plug that data into your AI tools, or explore it directly in our platform

Build the audience you need, chat to them, and start getting answers.

AI doesn’t know your audience.
We do.

If you ask a generic LLM about your audience, you’ll get a generic answer. That’s why our synthetic audiences are different. Every response traces back to actual people we’ve surveyed. With over two million surveys every single year, the difference isn’t the technology - it’s what’s underneath.

Fast, accessible, and trustworthy.

Speed, reliability, and scalability. With GWI synthetic audiences, you don't have to choose. Test your campaign creative, sense-check your media plan or enable your sellers with expert insights. Now you can answer the questions that would never justify a focus group, with more validation than generic AI.

Specific audiences, sharper insights.

A broad picture of your consumers is never enough. With 40 billion+ unique data points from real people, you can define your audience precisely and get their specific view. Not just “health-conscious millennials”, but exactly who you need, defined exactly the way you want.

The same real insight, for every
team that needs it

Wherever your team works, synthetic audiences work with them.

The strategist

New market. Unfamiliar category. Ask the audience before you commit to a direction.

The account lead

Great internal feedback. Now check it with the people that matter.

The brand manager

Know what your target consumer is thinking before the seasonal brief goes out - not after the campaign lands.

The social media manager

Before you create content on a trend or moment, find out if your audience actually cares.

The insight lead

Your team is full of audience questions. Now they don't all have to come to you.

The data engineer

Plug real consumer insights directly into your workflow via API or MCP connector.

Speak to an expert

Frequently asked questions

What is a synthetic audience?

A synthetic audience is a data-grounded simulation of a real consumer that you can query in natural language. GWI synthetic audiences are built on two million annual surveys with real people across 53 global markets, giving you a reliable, queryable version of your consumer that reflects genuine behavior and attitudes.

How is a synthetic audience different from a synthetic persona?

A synthetic audience is the broader category. GWI offers two ways to use it: a synthetic persona, a single consumer you can interrogate 1:1, or a synthetic focus group, where multiple segments respond simultaneously to a concept, message or creative.

Are synthetic audiences accurate?

How accurate synthetic audiences are depends entirely on the underlying data. GWI's are built on two million annual surveys across 53 global markets, with over 4 billion unique data points. They reflect what real people told us directly, not what a model inferred from the internet. Every output traces back to that source.

How are synthetic audiences different from traditional focus groups?

There are three differences: speed (seconds versus weeks), cost (included in your GWI subscription versus thousands per study), and flexibility (ask anything versus a fixed discussion guide). Synthetic audiences are designed for the faster questions that don't justify a full research engagement - they complement traditional research, not replace it.

What data are GWI's synthetic audiences built on?

GWI's synthetic audiences are built on global survey data - two million interviews annually, over 4 billion unique data points, across 53 global markets. Privacy-safe, GDPR-compliant, zero personally identifiable information. Self-reported and consented. Data your team can stand behind with clients.

Can I integrate synthetic audiences into my own tools?

Yes. With Agent Spark, you can access synthetic audiences inside ChatGPT, Claude or Copilot Studio with minimal technical setup. For teams building internal products or AI pipelines, GWI Respondent Level Data is available via Snowflake.

How do I get access to GWI synthetic audiences?

GWI Synthetic Audiences are included in Agent Spark within relevant GWI plans. Book a demo to see it working in a tool you already use, and speak to a GWI expert to find out what access looks like for your team.

Don’t take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.