Resources

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Videos, guides, explainers and practical resources to help you understand audiences, use GWI and get more from the data.

Report

Understanding consumers in Greece

March 3, 2026

Report

Understanding consumers in New Zealand

March 3, 2026

Report

Understanding consumers in Japan

March 3, 2026

Report

Understanding consumers in India

March 3, 2026

Report

Understanding consumers in Australia

March 3, 2026

Report

Understanding consumers in Philippines

March 3, 2026

Report

Understanding consumers in UK

March 3, 2026

Report

Understanding consumers in Italy

March 3, 2026

Report

Understanding consumers in China

March 3, 2026

Report

Connecting the dots 2026: 5 marketing trends you might be missing

November 26, 2025

Report

4 critical rules for decision-making in an AI-obsessed world

November 10, 2025

Report

Why agentic AI is the future of consumer insights

November 5, 2025

Report

Winning at the 2026 World Cup: 5 lessons from the Women's Euros

September 30, 2025

Report

Brand tracking plays: Smarter tracking, stronger results

August 19, 2025

Report

Improving Brand Performance With Effective Brand Tracking Strategies

August 18, 2025

Report

Bespoke research from GWI, in action

August 6, 2025

Report

Gen Alpha unfiltered

July 10, 2025

Report

Segmentation: smarter consumer insights, built to scale

June 17, 2025

Report

Retail trends 2025: Adapting to a new consumer landscape?

May 14, 2025

Report

The 2025 social media report

April 7, 2025

Report

Crack the code on Aussie consumers

March 5, 2025

Report

Money talks: Consumer finance trends to cash in on

February 21, 2025

Report

The global media landscape

November 12, 2024

Report

A guide to nailing your content marketing (with rock solid consumer research)

September 24, 2024

Customer Story

Accelerating ad sales with human insights

Media

March 10, 2026

Customer Story

How Serviceplan Group is moving 10 times faster by plugging GWI into their AI agents

Media

January 5, 2026

Customer Story

Connecting Axis Bank with new audiences through smarter media planning

Agency

November 18, 2025

Customer Story

Building powerful sales narratives with smarter profiling

Tech

October 14, 2025

Customer Story

Democratizing data with AI market research

Tech

June 3, 2025

Customer Story

Redefining connection with unique dating insights

Tech

May 20, 2025

Customer Story

Strengthening ad sales with third-party data

Tech

March 10, 2025

Customer Story

Driving ad sales and increasing web page views by 197%

Tech

February 12, 2024

Customer Story

Showcasing TikTok as a gateway to business leaders

Tech

January 8, 2024

Customer Story

Increasing US viewers by 46% in just 6 months

Sports

November 9, 2023

Customer Story

Using audience insights to boost visibility by 300%

Agency

July 24, 2023

Customer Story

Reaching 2.9 million people with custom research

CPG & Retail

February 24, 2023

Customer Story

Matching brands to the right partners (and proving the ROI)

Sports

August 4, 2022

Customer Story

Boosting post interactions by 7,616%

Agency

July 27, 2022

Customer Story

Driving 41k revenue in the first month

Agency

July 19, 2022

Customer Story

Enhancing campaign performance by 88%

Agency

April 14, 2022

Customer Story

Tripling one brand's annual spend

August 24, 2021

Customer Story

Doubling revenue in four months

Agency

June 28, 2021

Customer Story

Driving a 36% increase in high quality leads

Agency

May 21, 2021

Customer Story

Improving the Sensodyne purchase journey

May 19, 2021

Customer Story

Cutting turnaround times by 3 days

Agency

December 17, 2020

Customer Story

Lowering cost per lead by 75%

CPG & Retail

November 16, 2020

Customer Story

Using deep insight to tackle an unusual brief

Agency

November 11, 2020

Customer Story

Shaping a consumer-first brand identity

Media

Tech

November 11, 2020

Webinar

October 22, 2026 EST

GWI Day 2026: Omnicom Americas

Christie Crossman

Anya Chappel

Watch

October 22, 2026

Webinar

October 21, 2026 BST

GWI Day 2026: Omnicom EMEA

Melissa Cooper

Anya Chappel

Watch

October 21, 2026

Webinar

October 15, 2026 SGT

GWI Day 2026: Omnicom APAC

Rakshita Harish

Sufyan Sulaiman

Watch

October 15, 2026

Webinar

October 15, 2026 BST

Synthetic Data, Done Right

Jason Mander

Watch

October 15, 2026

Webinar

September 17, 2026 BST

Agentic ad selling: from brief to data-powered output

Tom Meerstadt

Sabby Kainth

Watch

September 17, 2026

Webinar

August 6, 2026 BST

Data democratization: How insights and data teams are scaling self-serve in the age of AI

Peter Kent

Sam Gibbon

Watch

August 6, 2026

Webinar

June 4, 2026 BST

What does AI actually know about your audience?

Mercedes Gleeson

Glen Constable

Watch

June 4, 2026

Webinar

April 30, 2026 BST

The Fans You’re Missing: Rethinking Modern Football Fandom

Jason Mander

Aarti Bhaskaran

Watch

April 30, 2026

Webinar

March 12, 2026 GMT

From World Cup to what’s next: How fans really connect

Katie Young

Jill Alger

Watch

March 12, 2026

Webinar

January 22, 2026 GMT

3 hidden marketing trends shaping 2026 - a candid chat with Pinterest

Jason Mander

Jenna Landi

Watch

January 22, 2026

Webinar

December 15, 2025 GMT

Agent Spark: Your human insights agent, now anywhere you work

Tom Smith

Glen Constable

PJ Kasseyet

Watch

December 15, 2025

Webinar

November 3, 2025 EST

GWI x Uber Advertising: The rise of Gen Uber

Sally Basten

Jessica Wombles

David Iudica

Watch

November 3, 2025

Webinar

October 2, 2025 SGT

GWI Day 2025: Publicis APAC

Rakshita Harish

Sufyan Sulaiman

Watch

October 2, 2025

Webinar

September 8, 2025 BST

AIs, APIs, and the future of data delivery

Ahran Gill

Sam Gibbon

Jason Mander

Watch

September 8, 2025

Webinar

June 30, 2025 BST

5 segmentation slip-ups (and how to avoid them): A conversation with the experts

Mercedes Gleeson

Sally Basten

Watch

June 30, 2025

Webinar

June 2, 2025 BST

GWI Spark: Exploring the future of AI in consumer research

Mercedes Gleeson

Amelia Henderson

Watch

June 2, 2025

Webinar

May 6, 2025 EDT

The next chapter of GWI: Our 2025 roadmap revealed

Jason Mander

Mercedes Gleeson

Watch

May 6, 2025

Webinar

April 28, 2025 EDT

Social media in 2025: Consumer insights behind the trends

Caitlin Nuttall

Tyler Ashe

Shauna Moran

Watch

April 28, 2025

Webinar

March 12, 2025 BST

Top consumer trends in Australia: How Aussies shop, watch, and travel

Sun Jo Ling

Watch

March 12, 2025

Webinar

December 4, 2024 EST

Retail’s future: Trends that’ll dominate 2025

Stephanie Harlow

Elise Hughes

Watch

December 4, 2024

Webinar

November 20, 2024 EST

Connecting the dots: 6 consumer trends shaking up 2025

Tyler Ashe

Tom Hedges

Elise Hughes

Watch

November 20, 2024

Blog

9 weird facts about gamers, and even weirder opportunities for brands

Audiences

January 21, 2026

Blog

How to find consumer insights in an AI-powered, human-led world

Strategy

December 18, 2025

Blog

AI without insight is just noise, so what’s the magic formula

Product

October 16, 2025

Blog

AI training data: The fuel that powers artificial intelligence

Product

September 19, 2025

Blog

Where does AI get its information? Understanding the building blocks of artificial intelligence

Product

September 10, 2025

Blog

AI data quality: The foundation of trustworthy insights

Product

September 9, 2025

Blog

User generated content marketing: Why it works and how to do it right

Strategy

September 8, 2025

Blog

Market research methods: How to choose the right approach for your business

Strategy

September 8, 2025

Blog

Market segmentation analysis: The ultimate guide

Product

September 2, 2025

Blog

AI is only as good as the data: Why human truth is essential for success

Product

September 1, 2025

Blog

6 mental health campaigns that are making a difference

Consumer behavior

September 1, 2025

Blog

Generative AI strategy: A practical framework to move from hype to impact

Strategy

August 28, 2025

Blog

The future of AI: 2025 trends you can’t ignore

Consumer behavior

August 20, 2025

Blog

15 AI market research tools for smarter consumer insights and data analysis

Product

August 18, 2025

Blog

Media planning vs media buying: what’s the difference and why it matters

Strategy

August 15, 2025

Blog

Summerweeners: How brands can win with early halloween planners

Data journalism

August 14, 2025

Blog

Brand lift study: How to measure the true impact of your campaigns

Strategy

August 12, 2025

Blog

The trendiest sports, and who plays them

Data journalism

August 12, 2025

Blog

What changes when you get married? (Backed by data)

Data journalism

August 12, 2025

Blog

How can Democrats and marketers win back young men?

Data journalism

August 12, 2025

Blog

What your drink order says about you

Data journalism

August 12, 2025

Blog

Anyone’s game: What are the most popular sports in the world?

Consumer behavior

August 11, 2025

Blog

Customer Personas: How to build data-driven profiles with GWI

August 8, 2025

Blog

How Travel Brands Can Benefit from Social, AI and Chatbots

Digital Trends

August 7, 2025