You're crafting strategies for UK consumers, but are you working with current, reliable insights? Too many brands rely on outdated benchmarks or broad assumptions about British audiences. The digital landscape shifts quickly, and what worked last year might miss the mark today. Without fresh, localized data, you're essentially guessing at what drives UK consumers to engage, share, and buy.
GWI's comprehensive UK market report changes that. Based on surveys of over 20,000 UK consumers aged 16+, this report delivers the specific insights you need to connect authentically with British audiences. You'll discover surprising truths like how 62% of UK consumers use AI monthly, but only 24% use ChatGPT specifically - nuances that matter when you're planning your next campaign.
Uncover the real digital behaviors shaping UK consumers
See which platforms drive engagement across different demographics
Learn what triggers purchase decisions and builds brand loyalty
Access quarterly-fresh data from 20,000+ verified UK consumers
Did you know TikTok is the favorite social platform for 28% of Gen Z in the UK – nearly triple the rate of the total population at 11%? Or that only 15% of UK consumers tend to buy brands they've seen advertised, despite 47% showing high brand loyalty? These aren't hunches or estimates. They're insights from real people, collected through GWI's rigorous quarterly surveys.
Stop building UK strategies on assumptions. Start with certainty.