We’re in a new era of marketing and advertising. And it’s all about AI. That means the rules have changed, and driving ROI isn’t the same as it used to be.

So what does it take to drive tangible results in this new world? 

Many will say the answer lies in being data-obsessed, and keeping a sharp focus on your audience. But how much of us are actually putting this into practice? This white paper draws on original quant research, interviewing 550 business professionals in the US, to shine a spotlight on:

• How data-obsessed are today’s marketers, really?
• What does AI adoption really look like?
• What are the biggest AI risks and blockers?
• What role do consumer insights play in the age of the agent?