Sharper insights, stronger strategies.
Our trusted partner, Amazon Ads, commissioned bespoke research from GWI to go beyond top-line trends - leveraging our recontact methodology to uncover how sportswear shoppers think, buy, and discover.
We re-interviewed thousands of verified respondents across France, Germany, Italy, Spain, and the UK - all pre-profiled through our existing data - and asked them a custom set of questions to dig deeper into motivations, behaviors, and brand triggers.
Inside the report:
Want to replicate this kind of insight for your category, region, or audience?
This study was made possible through GWI’s recontact methodology - helping brands ask smarter questions to the right people and uncover richer, more actionable answers.
Because respondents are already identified and available, recontact research delivers:
This is the power of bespoke insight - built to help you map markets, define personas, size opportunities, and optimize the path to purchase.