Breaking into India's market? You're not alone. Brands worldwide are racing to connect with one of the world's most dynamic consumer bases. But India isn't just big — it's remarkably diverse. What works in Mumbai might fail in Chennai. Digital adoption varies wildly across regions. And consumer preferences shift faster than most global benchmarks can track.
Without reliable, localized data, you're essentially guessing. You might know India has a young population, but which platforms do they actually trust? Generic global insights won't cut it when you're competing for attention in a market where 86% of consumers use AI monthly, with 48% using it to find information.
That's where GWI's India report comes in. We've surveyed over 29,000 consumers across the country to give you the real story. This isn't surface-level demographics. It's actionable intelligence on how Indians engage with brands, make purchases, and navigate their digital lives. With social media consumption at 7 hours 13 minutes per week (outpacing all other media) and 51% of mobile users sending money to friends and family monthly, India's digital behaviors are rewriting the rules.
Inside the report, you'll:
Discover key behaviors shaping India's consumer landscape
Understand platform preferences and social media habits
See what drives purchase decisions locally
Get data-backed strategies for market entry