Get the data-driven insights you need to connect with Kiwi audiences
Think you know what drives New Zealand consumers? Without current, reliable data on how people think and behave locally, you're building strategies on assumptions and outdated benchmarks. That's risky when 71% of New Zealanders use AI monthly, with 48% using it to find information – showing just how fast this market evolves.
GWI's Market Report: New Zealand gives you the verified human insights to understand what really matters to consumers across the country. Based on responses from 3,759 consumers aged 16-64, this report reveals the behaviors, attitudes, and trends shaping purchase decisions right now. From the 9.5 hours per week Kiwis spend on social media to the surprising fact that word-of-mouth recommendations (42%) now beat search engines (40%) for brand discovery, you'll get the data that separates winning strategies from guesswork.
What you'll discover:
Discover key behaviors driving New Zealand consumers
Learn how Kiwis engage with digital platforms
Understand what drives purchase decisions locally
Access population profiles and media consumption data