You're crafting strategies for Italian consumers, but are you working with assumptions or actual data? Without up-to-date insights into how people really behave locally, even the best campaigns can miss the mark. Italy's digital landscape is evolving rapidly - what worked last year might not connect today.
This comprehensive GWI Market Report brings you the latest consumer intelligence from GWI's Q2-Q3 2025 survey of over 20,000 Italian consumers aged 16+. Inside, you'll discover surprising truths about this unique market. Like how 68% of Italian consumers now use AI monthly, with 44% using it to find information and 27% specifically turning to ChatGPT. Or how they spend over 8 hours per week on social media - more than any other media type including TV streaming or broadcast channels.
But here's what really matters for your strategy: despite 53% of Italian consumers researching products online before purchasing, only 13% tend to buy brands they've seen advertised. This disconnect between digital engagement and purchase behavior reveals critical opportunities for brands willing to dig deeper.
The report covers everything from population profiles to digital engagement patterns, social media behaviors to purchase journey insights. It's the reliable, survey-based data you need to move beyond guesswork and build strategies that actually connect with Italian consumers.
What you'll discover inside:
Key behaviors and attitudes shaping Italian consumers
How people engage with digital platforms locally
What drives purchase decisions and brand loyalty
Real data to fuel breakthrough campaign ideas