Sound familiar? You're developing strategies for China, but you're working with assumptions and outdated benchmarks. Without reliable, up-to-date data on how Chinese consumers actually think, feel, and behave, you're essentially flying blind in a market that moves at lightning speed.
Understanding consumers in China
That's where our latest China Market Report comes in. Based on insights from over 48,000 consumers aged 16-64, it delivers the current, comprehensive data you need to build strategies that actually work. From AI adoption patterns (88% of Chinese consumers use AI monthly, with 44% using it to find information) to digital engagement habits (they spend an average of 6 hours and 34 minutes per week watching short videos like Reels and TikToks), this report captures the behaviors shaping China today.
The data reveals a market that's not just digitally advanced — it's redefining what digital means. Take mobile payments: 63% of Chinese mobile users have scanned a QR code in the last month, and 61% have sent money to friends or family. These aren't just statistics. They're windows into a consumer culture that brands need to understand if they want to succeed.
Inside the report, you'll:
- Discover key behaviors and attitudes shaping Chinese consumers
- Understand how people engage with digital platforms locally
- See what drives purchase decisions and brand loyalty
- Get actionable insights backed by verified survey data