Sound familiar? You're developing strategies for China, but you're working with assumptions and outdated benchmarks. Without reliable, up-to-date data on how Chinese consumers actually think, feel, and behave, you're essentially flying blind in a market that moves at lightning speed.
That's where our latest China Market Report comes in. Based on insights from over 48,000 consumers aged 16-64, it delivers the current, comprehensive data you need to build strategies that actually work. From AI adoption patterns (88% of Chinese consumers use AI monthly, with 44% using it to find information) to digital engagement habits (they spend an average of 6 hours and 34 minutes per week watching short videos like Reels and TikToks), this report captures the behaviors shaping China today.
The data reveals a market that's not just digitally advanced — it's redefining what digital means. Take mobile payments: 63% of Chinese mobile users have scanned a QR code in the last month, and 61% have sent money to friends or family. These aren't just statistics. They're windows into a consumer culture that brands need to understand if they want to succeed.
Inside the report, you'll:
Discover key behaviors and attitudes shaping Chinese consumers
Understand how people engage with digital platforms locally
See what drives purchase decisions and brand loyalty
Get actionable insights backed by verified survey data