The coronavirus lockdown took its toll on live events, not least sports matches.

As the industry adjusts, sports brands and leagues need to stay informed on how their fans feel about the future of sport.

This infographic reveals key attitudes around watching sports - whether in person, or online.

State of play

How much has sports viewing been affected by the coronavirus crisis?

The comeback

How have perceptions changed? What are sports fans craving?

The new matchday

What does a virtual sports match look like? What do different generations want?

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What's in the infographic?

Using special research into U.S. and UK sports fans, we lift the lid on fan expectations from sports.

You'll learn:

  • Important differences between perceptions and intentions.
  • The most popular broadcast features among sports fans.
  • Match day intentions: what different fans want to do alongside watching.


Download now

Download now