Today’s America. Today’s insights.

Our study provides the answers you need, in the moment you need them.

See more of your audience

See more of your audience

Understand every audience including Asian American, African American and Hispanic respondents.

React when it counts

React when it counts

Analyze new data that combines thousands of attributes every quarter, so you can react faster.

Focus on motivations

Focus on motivations

Dig into US consumer insights across a range of topics, including cultural identity, aspirations, and more.

Understand more brands

Understand more brands

Get a detailed picture of what consumers think about brands across topics like retail and health.

Size counts when it comes to your sample

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Compare US markets and deep-dive into your local audiences

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Get pin-sharp results thanks to our huge annual sample

0m+ consumers represented

Profile unique audiences aged 16+ for deep, actionable insights

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Make the right connections

Say goodbye to underperforming partnerships. GWI USA lets you understand exactly what your audience is interested in so you can collaborate with other brands that genuinely mean something to them - that way, everyone benefits.

Be on target

Be on target, every time

Validate your thinking and discover the best way to target US audiences thanks to an in-depth understanding of their media habits. No more gut feel or guesswork, just focused, accurate answers that yield the right results every time.


Details make the difference

Gather US consumer insights quickly and easily to help you understand precisely what differentiates you or your clients from the competition. Knowing how you stand out is the vital first step to giving audiences more of what they want.

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Get set up for success

Uncover promising areas for growth among your current and target audiences. This is about giving yourself the best possible chance of longer success, all based on rock-solid research rather than wishful thinking.

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Level up with USA Plus 

This free add-on uses psychographic data to help you understand what American consumers think about important topics like DE&I, sustainability, and wellbeing, so you’re always in sync with the mood of the moment.

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Compare and contrast across the country

Our harmonized data lets you easily compare consumers from across the USA. Explore our full coverage here.

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One platform, endless possibilities

Need answers now? We’ve got USA data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends. 

Explore our platform
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Want to make it even easier?

Let us help you. Our expert team of analysts can dive into GWI USA and surface the data and actionable insights you need to drive your strategy forward. Need an infographic, whitepaper or presentation? Learn more about how we can support.

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You're in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Microsoft
  • Ogilvy
  • OMD
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it