Resources

Get the insight you need

Videos, guides, explainers and practical resources to help you understand audiences, use GWI and get more from the data.

Report

Audiences to watch: Gen Z

May 26, 2026

Report

Does Gen Z really exist?

May 26, 2026

Report

5 reasons why the biggest brands buy GWI

May 11, 2026

Report

From insight to impact: a practical guide

May 8, 2026

Report

The 2026 World Cup audience playbook

May 1, 2026

Report

Understanding consumers in Czech Republic

March 17, 2026

Report

Understanding consumers in Norway

March 17, 2026

Report

Understanding consumers in Chile

March 17, 2026

Report

Understanding consumers in Vietnam

March 17, 2026

Report

Understanding consumers in Thailand

March 17, 2026

Report

Understanding consumers in Taiwan

March 17, 2026

Report

Understanding consumers in Malaysia

March 17, 2026

Report

Understanding consumers in Indonesia

March 17, 2026

Report

Understanding consumers in Hong Kong

March 17, 2026

Report

Understanding consumers in UAE

March 17, 2026

Report

Understanding consumers in Saudi Arabia

March 17, 2026

Report

Understanding consumers in Egypt

March 17, 2026

Report

Understanding consumers in Germany

March 17, 2026

Report

Understanding consumers in France

March 17, 2026

Report

Understanding consumers in Spain

March 17, 2026

Report

Understanding consumers in South Africa

March 17, 2026

Report

Understanding consumers in Brazil

March 6, 2026

Report

Understanding consumers in Canada

March 6, 2026

Report

Understanding consumers in Morocco

March 3, 2026

Customer Story

Powering better media planning

Agency

November 11, 2020

Customer Story

Using rich insight to get more targeted

Agency

November 11, 2020

Customer Story

Putting consumer profiling into practice

Agency

November 11, 2020

Customer Story

Driving global growth with the right data

Gaming

November 11, 2020

Customer Story

Boosting campaign efficiency by 30%

Agency

CPG & Retail

November 11, 2020

Customer Story

Using data to guide transformation

Media

Tech

November 11, 2020

Customer Story

Shaping a winning campaign

Agency

November 11, 2020

Customer Story

Shaping a winning campaign

Agency

November 11, 2020

Customer Story

Telling the right story with better data

Gaming

November 11, 2020

Customer Story

Growing a small agency's presence

Agency

November 11, 2020

Customer Story

Using custom insight to steer the right strategy

Media

November 11, 2020

Customer Story

Putting regional insight to the test

Agency

November 11, 2020

Customer Story

Driving sponsorship growth

Sports

November 11, 2020

Customer Story

Driving ad sales with custom research

Sports

Media

November 11, 2020

Customer Story

Shifting brand perceptions with insight

Media

November 11, 2020

Customer Story

Using custom data to go deeper

Agency

November 11, 2020

Customer Story

Linking strategy and creative

Agency

November 11, 2020

Customer Story

Knowing where to pivot in a crisis

Media

Tech

November 11, 2020

Customer Story

Unlocking new markets with insight

Tech

November 11, 2020

Customer Story

Driving revenue with global insights

Agency

November 11, 2020

Customer Story

Reducing turnaround times by 35%

Agency

November 11, 2020

Customer Story

Shaping a leading product

Agency

November 6, 2020

Webinar

October 22, 2026 EST

GWI Day 2026: Omnicom Americas

Christie Crossman

Anya Chappel

Watch

October 22, 2026

Webinar

October 21, 2026 BST

GWI Day 2026: Omnicom EMEA

Melissa Cooper

Anya Chappel

Watch

October 21, 2026

Webinar

October 15, 2026 SGT

GWI Day 2026: Omnicom APAC

Rakshita Harish

Sufyan Sulaiman

Watch

October 15, 2026

Webinar

October 15, 2026 BST

Synthetic Data, Done Right

Jason Mander

Watch

October 15, 2026

Webinar

September 17, 2026 BST

Agentic ad selling: from brief to data-powered output

Tom Meerstadt

Sabby Kainth

Watch

September 17, 2026

Webinar

August 6, 2026 BST

Data democratization: How insights and data teams are scaling self-serve in the age of AI

Peter Kent

Sam Gibbon

Watch

August 6, 2026

Webinar

June 4, 2026 BST

What does AI actually know about your audience?

Mercedes Gleeson

Glen Constable

Watch

June 4, 2026

Webinar

April 30, 2026 BST

The Fans You’re Missing: Rethinking Modern Football Fandom

Jason Mander

Aarti Bhaskaran

Watch

April 30, 2026

Webinar

March 12, 2026 GMT

From World Cup to what’s next: How fans really connect

Katie Young

Jill Alger

Watch

March 12, 2026

Webinar

January 22, 2026 GMT

3 hidden marketing trends shaping 2026 - a candid chat with Pinterest

Jason Mander

Jenna Landi

Watch

January 22, 2026

Webinar

December 15, 2025 GMT

Agent Spark: Your human insights agent, now anywhere you work

Tom Smith

Glen Constable

PJ Kasseyet

Watch

December 15, 2025

Webinar

November 3, 2025 EST

GWI x Uber Advertising: The rise of Gen Uber

Sally Basten

Jessica Wombles

David Iudica

Watch

November 3, 2025

Webinar

October 2, 2025 SGT

GWI Day 2025: Publicis APAC

Rakshita Harish

Sufyan Sulaiman

Watch

October 2, 2025

Webinar

September 8, 2025 BST

AIs, APIs, and the future of data delivery

Ahran Gill

Sam Gibbon

Jason Mander

Watch

September 8, 2025

Webinar

June 30, 2025 BST

5 segmentation slip-ups (and how to avoid them): A conversation with the experts

Mercedes Gleeson

Sally Basten

Watch

June 30, 2025

Webinar

June 2, 2025 BST

GWI Spark: Exploring the future of AI in consumer research

Mercedes Gleeson

Amelia Henderson

Watch

June 2, 2025

Webinar

May 6, 2025 EDT

The next chapter of GWI: Our 2025 roadmap revealed

Jason Mander

Mercedes Gleeson

Watch

May 6, 2025

Webinar

April 28, 2025 EDT

Social media in 2025: Consumer insights behind the trends

Caitlin Nuttall

Tyler Ashe

Shauna Moran

Watch

April 28, 2025

Webinar

March 12, 2025 BST

Top consumer trends in Australia: How Aussies shop, watch, and travel

Sun Jo Ling

Watch

March 12, 2025

Webinar

December 4, 2024 EST

Retail’s future: Trends that’ll dominate 2025

Stephanie Harlow

Elise Hughes

Watch

December 4, 2024

Webinar

November 20, 2024 EST

Connecting the dots: 6 consumer trends shaking up 2025

Tyler Ashe

Tom Hedges

Elise Hughes

Watch

November 20, 2024

Blog

10 cryptocurrency trends in APAC to keep you ahead of the curve

Digital Trends

August 7, 2025

Blog

Aspirational consumers: what brands should know

Audiences

August 7, 2025

Blog

Prediction vs reality: What can 2025 tell us about the art of prediction?

Digital Trends

August 1, 2025

Blog

Lead nurturing: How to use consumer insights to nurture leads at every stage of the funnel

Strategy

July 30, 2025

Blog

Attitudinal data: How consumer beliefs and values shape your strategy

Strategy

July 29, 2025

Blog

Finding your target audience: The power of consumer insights

Strategy

July 22, 2025

Blog

Introducing GWI Canvas: Turn insights into impact in seconds

Product

July 22, 2025

Blog

Building an effective marketing strategy: From insights to impact

Strategy

July 22, 2025

Blog

What is a marketing audience? Why smarter segmentation wins

Strategy

July 21, 2025

Blog

The groups forgotten by marketers, and how to reach them

Audiences

July 14, 2025

Blog

Sales enablement: Unlock data-driven growth with consumer insights

Strategy

July 11, 2025

Blog

15 media planning tools to sharpen your strategy by getting closer to your audience

Product

July 10, 2025

Blog

Our data, your way: 3 reasons why you need our API

Product

July 10, 2025

Blog

7 Things You Need to Know about Online Arts and Culture Enthusiasts

Digital Trends

July 9, 2025

Blog

Why the Console Industry Has More Potential Than You Think

Digital Trends

July 9, 2025

Blog

Embracing Discord: the app that’s not just for gamers

Audiences

July 9, 2025

Blog

Milestones of adulthood: This is your life in data

Data journalism

July 4, 2025

Blog

Quantitative market research: Harness consumer insights for smarter decisions

Strategy

July 3, 2025

Blog

2016 nostalgia: Was 2016 actually any good?

Data journalism

June 27, 2025

Blog

How to optimize your channel planning in four easy steps

Strategy

June 26, 2025

Blog

What is the marketing mix and how can you use it?

Strategy

June 25, 2025

Blog

15 free AI tools for content creation (that go beyond just writing)

Product

June 18, 2025

Blog

The complete guide to synthetic data: Transforming AI and machine learning

Product

June 17, 2025

Blog

Who’s afraid of ultra-processed foods?

Consumer behavior

June 16, 2025