Resources

Get the insight you need

Videos, guides, explainers and practical resources to help you understand audiences, use GWI and get more from the data.

Report

The essential media planning guide for better ad targeting

August 14, 2024

Report

The consumer tech purchase journey by generation

June 28, 2024

Report

Every agency’s guide to social media in 2024

May 30, 2024

Report

Party on: A New Generation of Celebration

November 13, 2023

Report

6 things to know about beauty buyers

September 27, 2023

Report

Your 2024 commerce report: Retail trends to know

September 12, 2023

Report

Meet the millennials

July 18, 2023

Report

Social media use by generation

June 21, 2023

Report

Consumer snapshot: Bulgaria

May 31, 2023

Report

Consumer snapshot: Hungary

May 31, 2023

Report

The slowdown lowdown

March 20, 2023

Report

Buy now, save the planet later

October 9, 2022

Report

Millennials: a marketer’s manual

July 27, 2022

Report

The consumer dilemma

June 21, 2022

Report

The latest entertainment trends

April 20, 2022

Report

Consumer snapshot: South Korea

February 16, 2022

Report

To the moon

November 10, 2021

Report

A virtually imperfect life

November 10, 2021

Report

May we have your attention please

November 10, 2021

Report

The fast food industry

June 17, 2021

Report

The gaming playbook

April 13, 2021

Report

Generation X: the trends to know

February 23, 2021

Report

VPN users around the world

November 11, 2020

Report

What to know about Premier League fans

November 11, 2020

Customer Story

Accelerating ad sales with human insights

Media

March 10, 2026

Customer Story

How Serviceplan Group is moving 10 times faster by plugging GWI into their AI agents

Media

January 5, 2026

Customer Story

Connecting Axis Bank with new audiences through smarter media planning

Agency

November 18, 2025

Customer Story

Building powerful sales narratives with smarter profiling

Tech

October 14, 2025

Customer Story

Democratizing data with AI market research

Tech

June 3, 2025

Customer Story

Redefining connection with unique dating insights

Tech

May 20, 2025

Customer Story

Strengthening ad sales with third-party data

Tech

March 10, 2025

Customer Story

Driving ad sales and increasing web page views by 197%

Tech

February 12, 2024

Customer Story

Showcasing TikTok as a gateway to business leaders

Tech

January 8, 2024

Customer Story

Increasing US viewers by 46% in just 6 months

Sports

November 9, 2023

Customer Story

Using audience insights to boost visibility by 300%

Agency

July 24, 2023

Customer Story

Reaching 2.9 million people with custom research

CPG & Retail

February 24, 2023

Customer Story

Matching brands to the right partners (and proving the ROI)

Sports

August 4, 2022

Customer Story

Boosting post interactions by 7,616%

Agency

July 27, 2022

Customer Story

Driving 41k revenue in the first month

Agency

July 19, 2022

Customer Story

Enhancing campaign performance by 88%

Agency

April 14, 2022

Customer Story

Tripling one brand's annual spend

August 24, 2021

Customer Story

Doubling revenue in four months

Agency

June 28, 2021

Customer Story

Driving a 36% increase in high quality leads

Agency

May 21, 2021

Customer Story

Improving the Sensodyne purchase journey

May 19, 2021

Customer Story

Cutting turnaround times by 3 days

Agency

December 17, 2020

Customer Story

Lowering cost per lead by 75%

CPG & Retail

November 16, 2020

Customer Story

Using deep insight to tackle an unusual brief

Agency

November 11, 2020

Customer Story

Shaping a consumer-first brand identity

Media

Tech

November 11, 2020

Webinar

October 22, 2026 EST

GWI Day 2026: Omnicom Americas

Christie Crossman

Anya Chappel

Watch

October 22, 2026

Webinar

October 21, 2026 BST

GWI Day 2026: Omnicom EMEA

Melissa Cooper

Anya Chappel

Watch

October 21, 2026

Webinar

October 15, 2026 SGT

GWI Day 2026: Omnicom APAC

Rakshita Harish

Sufyan Sulaiman

Watch

October 15, 2026

Webinar

October 15, 2026 BST

Synthetic Data, Done Right

Jason Mander

Watch

October 15, 2026

Webinar

September 17, 2026 BST

Agentic ad selling: from brief to data-powered output

Tom Meerstadt

Sabby Kainth

Watch

September 17, 2026

Webinar

August 6, 2026 BST

Data democratization: How insights and data teams are scaling self-serve in the age of AI

Peter Kent

Sam Gibbon

Watch

August 6, 2026

Webinar

June 4, 2026 BST

What does AI actually know about your audience?

Mercedes Gleeson

Glen Constable

Watch

June 4, 2026

Webinar

April 30, 2026 BST

The Fans You’re Missing: Rethinking Modern Football Fandom

Jason Mander

Aarti Bhaskaran

Watch

April 30, 2026

Webinar

March 12, 2026 GMT

From World Cup to what’s next: How fans really connect

Katie Young

Jill Alger

Watch

March 12, 2026

Webinar

January 22, 2026 GMT

3 hidden marketing trends shaping 2026 - a candid chat with Pinterest

Jason Mander

Jenna Landi

Watch

January 22, 2026

Webinar

December 15, 2025 GMT

Agent Spark: Your human insights agent, now anywhere you work

Tom Smith

Glen Constable

PJ Kasseyet

Watch

December 15, 2025

Webinar

November 3, 2025 EST

GWI x Uber Advertising: The rise of Gen Uber

Sally Basten

Jessica Wombles

David Iudica

Watch

November 3, 2025

Webinar

October 2, 2025 SGT

GWI Day 2025: Publicis APAC

Rakshita Harish

Sufyan Sulaiman

Watch

October 2, 2025

Webinar

September 8, 2025 BST

AIs, APIs, and the future of data delivery

Ahran Gill

Sam Gibbon

Jason Mander

Watch

September 8, 2025

Webinar

June 30, 2025 BST

5 segmentation slip-ups (and how to avoid them): A conversation with the experts

Mercedes Gleeson

Sally Basten

Watch

June 30, 2025

Webinar

June 2, 2025 BST

GWI Spark: Exploring the future of AI in consumer research

Mercedes Gleeson

Amelia Henderson

Watch

June 2, 2025

Webinar

May 6, 2025 EDT

The next chapter of GWI: Our 2025 roadmap revealed

Jason Mander

Mercedes Gleeson

Watch

May 6, 2025

Webinar

April 28, 2025 EDT

Social media in 2025: Consumer insights behind the trends

Caitlin Nuttall

Tyler Ashe

Shauna Moran

Watch

April 28, 2025

Webinar

March 12, 2025 BST

Top consumer trends in Australia: How Aussies shop, watch, and travel

Sun Jo Ling

Watch

March 12, 2025

Webinar

December 4, 2024 EST

Retail’s future: Trends that’ll dominate 2025

Stephanie Harlow

Elise Hughes

Watch

December 4, 2024

Webinar

November 20, 2024 EST

Connecting the dots: 6 consumer trends shaking up 2025

Tyler Ashe

Tom Hedges

Elise Hughes

Watch

November 20, 2024

Blog

Beating cybercrime: How businesses can stay one step ahead

Digital Trends

January 9, 2025

Blog

Target market segmentation: A complete guide for smarter marketing

Strategy

November 18, 2024

Blog

Consumer confidence: Evaluating how consumers are actually feeling

Consumer behavior

November 13, 2024

Blog

Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

Talk data to me

October 29, 2024

Blog

Consolidating your tech stack: Every leader’s guide

Strategy

August 11, 2024

Blog

Future of VR: Understanding what consumers want from virtual reality

Digital Trends

June 19, 2024

Blog

How to do market research: A step-by-step guide for confident, data-driven strategy

Product

June 18, 2024

Blog

How to hack your consumer analysis with GWI

Strategy

June 11, 2024

Blog

Why every brand needs an audience insights platform

Product

April 27, 2024

Blog

The real value of self-service insights

Strategy

March 26, 2024

Blog

6 New Year’s Resolutions trends to know for 2024

Consumer behavior

January 11, 2024

Blog

How the right sports data helps you sell to fans

Consumer behavior

January 9, 2024

Blog

Persona spotlight: online TV & movie streamers

Audiences

January 9, 2024

Blog

Marketing to Mothers: The Touchpoints to Know on the Path to Purchase

Strategy

January 9, 2024

Blog

Juggling data: knowing what to prioritize and why

Strategy

January 9, 2024

Blog

The big benefits of globally harmonized consumer data

Strategy

January 9, 2024

Blog

Customer journey mapping: How consumer insights drive better experiences

Strategy

January 9, 2024

Blog

How food brands can have their cake and eat it

Consumer behavior

January 9, 2024

Blog

How to nail your marketing messaging with audience profiling

Strategy

January 9, 2024

Blog

Measuring the value of audience profiling

Strategy

January 9, 2024

Blog

Types of market research: Methods and examples

Strategy

December 14, 2023

Blog

What is the product development process?

Product

December 13, 2023

Blog

Optimizing your shopper marketing strategy with consumer insights

Strategy

December 1, 2023

Blog

Unlocking new sports audiences with short form video

Digital Trends

November 30, 2023