The consumer tech purchase journey by generation

From smartphones to drones, what makes today’s tech buyers go from click to checkout?

This snappy, data-packed infographic gives you the lowdown on how each generation shops for devices and appliances, along with their key purchase drivers. Get answers to questions like:

  • How does each generation discover tech brands and products?
  • Which standout devices are younger groups most likely to own?
  • Which trusted tech brands does each generation stand by?
  • How do Gen Z and baby boomers’ tech buying habits differ
  • How can tech brands turn shoppers into loyal advocates?