Consumer snapshot: Bulgaria

Need to know the ways consumers in Bulgaria behave and interact with brands?

Our consumer market snapshot explains the major statistics behind consumer actions and sheds light on the best way to reach them.

Our Bulgarian consumer insights mean you can take your brand further and align with the needs of your target audience.

Update your consumer profile with the latest insights

With data from our far reaching global survey, refresh your knowledge of the habits and preferences of Bulgarian consumers.

Discover new patterns in their lifestyle

What sort of interests does the typical Bulgarian internet user have? How do they use devices? Get the latest knowledge on activities.

Shape your social media approach

With insight into social media platform use, see how your target consumer is unique - to shape a strategy that lets you stand out.

Learn about the latest Bulgarian trends, including on social media.

• 63% of consumers in Bulgaria say reliability is the brand quality they most admire, compared to a global average of 55%.
• 77% of internet users in Bulgaria visit Facebook at least once a day, well above the 54% global average.
• 62% of Bulgarians use a search engine to research new brands/products, compared to the global average of just 50%.
• When it comes to online purchases, only 16% of consumers in Bulgaria buy groceries online, compared to a global average of 39%.

Find out what’s unique to your consumer, starting with this insight toolkit.