36% of internet users globally are Premier League fans. These consumers tend to skew towards affluence, are status-focused and spontaneous. We examine the opportunities for marketers among this diverse group.
What's in the infographic?
Here, we analyze the attitudes and behaviors of this key consumer group to understand:
- What are the key demographics of Premier League fans?
- Who do they support?
- What are their viewing habits?
- What does their brand engagement look like?
- What role does social media play?