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Addressing the credibility gap in AI workflows

In a world where many AI tools simply echo the web, GWI Spark delivers something different - credibility, clarity, and trustworthy outputs powered by real human data. In this webinar, you’ll see how leading brands are already seeing serious results by plugging GWI directly into their workflows, closing that credibility gap. You’ll discover how verified, human-sourced data lets AI agents reason on truth rather than assumption - turning complex questions into clear, presentation-ready insights within minutes.

Say hello to your expert host

Nick Dearden

Chief Technology Officer, GWI

Mercedes Gleeson

Director of Product Marketing

What will we talk about?

The problem

What many AI tools are lacking – and why it’s a big problem for audience understanding

The roadmap

How we got to where we are now – unpacking the GWI journey to fix it

The innovation

Inside the tools we’re using to turn natural language queries turned into data-driven insights

The impact

How brands like Microsoft are driving better decisions at a faster pace

The takeaway

How human-verified data grounds AI reasoning in statistical truth

Webinar

Tell us you’re coming

By grounding AI reasoning in verified human data, you get evidence-based insights - not assumptions - in minutes. This session reveals the full integration, shows real outputs, and explains how to build the same capability in your own AI ecosystem.

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