Agentic PORTFOLIO

Give AI an understanding of people

AI can answer almost anything. But without reliable audience data, it can’t tell you what people actually think, feel or do.

GWI brings human intelligence from over 5 million interviews a year into the tools you already use, with the evidence attached.

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Respondent level data img

Answers you can trust

Get AI answers grounded in validated survey data representing 3.5 billion people, not scraped from the web.

Answers for everyone

Ask in plain language and get the consumer analysis you
need, without learning a new platform.

Stay in control

Give teams access to your approved audiences and data, so everyone works from the same definitions.

How you connect

Connect it the way that works for you

In the AI tools you use

Connect GWI to Claude, ChatGPT, Copilot or your own tools. Ask questions without leaving your workflow.

In something you build

Build GWI data into your own AI tool or software. You decide what to ask and how the answer appears.

With an agent

Give GWI’s agent a goal. It works out what to ask, picks the right data and audiences, and returns the analysis.

Where human data drives decisions

50+

global
markets

5M+

interviews
annually

15+

years of
trend data

45BN

total data
points annually

Got questions? We’ve got answers.

What are GWI's agentic products?

Human intelligence, tooling, guardrails and guided workflows, built into the AI tools and agents your teams already use. They help you build on GWI data and open up access to it at scale.

How is this different from using the GWI platform directly?

Same data, same standard. The difference is where you ask. GWI's agentic products bring the answer to you, inside Claude, ChatGPT, Copilot or your own tools, instead of asking you to come to a separate platform.

Can our insights team control what the rest of the business can access?

Yes. Your team decides which audiences, segments and datasets everyone else can reach. Everyone works from the same definitions, so answers don't drift as more people ask.

Does every answer come with evidence?

Yes. Every answer comes back with the audience and sample behind it, and its source attached.

How do we get started?

Talk to us about what you're building, or see it on your own audience first.

What do you need GWI to do?

  • Answer questions with credible, sourced data
  • Give everyone access without any bottleneck
  • Keep control over audiences and data
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