ad selling

Name the brand. Get a pitch-ready story

Finding credible data, picking the right audience, shaping the story: GWI does it for you.

Type the brand name into the AI tools you already use, and the narrative comes back, sourced line by line from 5.5 million+ interviews a year.

Book a meeting

No data expertise needed

Pitching well means knowing the audience. Usually, that means someone else's time or a tool you've never used.

Ask in plain language using tools you use. GWI's ad-selling workflow asks the questions, builds the audience, and gives you the story.

The data’s already approved, so just go

Self-serve data is quick to get. But how do you know it matches what the business is saying?

Your research team sets the guardrails: approved audiences, markets and data sources. So everyone can move fast, with confidence your data is aligned.

Turn up knowing their customers

Fast enough to do before the meeting. Solid enough to say in it.

Minutes, not days

Get the answers yourself immediately, in the AI tools you're already in. No request to raise, nothing to wait on.

Grounded in real people

Every answer is reasoned over survey data from 5.5 million people a year, across 53 markets, using one consistent method since 2009.

Share it with confidence

Each number comes with its specific audience and sample attached, so when a client asks, you can show them exactly who answered and when.

How it works

Name the brand

Tell it who you're pitching. That's the entire brief.

The workflow works out what to ask

Ad selling plans the analysis and builds the audience profiles, checking them against the limits your research team set before it pulls any data.

Get the pitch, not just the data

A written narrative comes back: who the audience is, what they care about, and where they overlap with your inventory.

Take it into the room

Ready to share as it is. When someone asks where a figure came from, the answer's already there.

The workflow does the thinking, within your limits

Your research team decides which audiences and data it can draw from, so every answer is one they'd stand behind. That's what makes it safe to hand this to the whole sales team, not just the analysts, and gives you a story to tell that's built from real people, every time you pitch.

Book a demo

Where human data drives decisions

50+

global
markets

5M+

interviews
annually

15+

years of
trend data

45BN

total data
points annually

Got questions? We’ve got answers.

What is the ad-selling workflow?

A guided workflow available via the GWI Spark API and MCP that helps you build a pitch-ready narrative backed by real human data about your audience and their behavior. Name the brand you're pitching, and it builds the audience case for you: who they are, what they care about, and where your inventory fits. You can ask in natural language and don’t need any GWI platform expertise.

Do I need to know GWI, or any research terms, to use it?

You don’t need to be familiar with GWI’s taxonomy or datasets. Just ask in plain language, the way you'd brief a data analyst, and the workflow plans the next steps, asks clarifying questions, and returns a complete answer.

Whose data is this, and can I trust the numbers?

Every answer is grounded in GWI’s own survey data: 5.5 million interviews a year across 53 markets, using one consistent methodology since 2009. Every figure comes back with its audience, sample, and source, so you're never sharing a number you can't back up.

Is this available inside the AI tools I use?

Yes. The ad-selling workflow is available inside the AI tools you already use. You can connect it to ChatGPT, Claude, or Copilot via MCP, or use the Spark API to integrate it into internal tools. The reasoning and the data are what GWI provides.

How can we be sure we are using the right audience definitions?

We’ve built guardrails and audience tools to ensure your insights team has complete control. They decide which audiences, markets, and data the workflow can draw from, so what comes back always stays within the boundaries they’ve set.

How do I get access?

Book a demo and we'll walk you through it, or talk to your GWI contact if you're already working with us.