H2 - image-4

If the data changes, does the answer?

In this session, we’ll take a real audience brief and run it twice. First through a generic LLM - unedited, exactly as it comes out. Then we’ll add GWI data, backed by over two million annual consumer surveys. The same prompts. The same questions. Very different results.

Say hello to your expert hosts

Mercedes Gleeson

Director of Product Marketing, GWI

Glen Constable

Senior Solutions Consultant, GWI

What you’ll walk away knowing

What synthetic audiences are

The problem they solve, and why the data powering them is the only thing that matters.

How to use synthetic audiences

From briefing to concept testing, pitch prep, and creative validation - we’ll explore the workflows where they deliver.

Live comparison

Same brief, two tools, one screen. You'll see both outputs land in real time and draw your own conclusions.

The cost of the gap

Bad audience data costs commercially. We’ll explore how to make the internal case for doing it properly.

Webinar

Save your seat

Real human data produces meaningfully different outputs than pattern-matched AI alone.
Join Mercedes and Glen on June 4th and see it for yourself.

Other webinars