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Webinar

Your AI tools are missing context - here’s how to fix it

Virtual

November 20, 2025

4pm GMT / 11am ET

AI tools are everywhere, but most of them are missing the human context that makes data make sense.


Join us for an exclusive session with Jason Mander, Chief Insight Officer at GWI, as he unpacks brand new research into the US advertising and marketing industry - and shows you how to build AI workflows that actually think like people do.


Packed with fresh insights and real-world examples, this webinar is a must for anyone using AI to make business decisions.

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Plug human insights into your AI strategy

AI is transforming decision-making, but only when it’s powered by data that reflects real human behavior. In this session, you’ll uncover how to avoid the common pitfalls of AI adoption and learn how human-driven data can make your tools smarter, faster, and more accurate.

Say hello to your expert host

Jason Mander

Chief Insight Officer, GWI

What will we talk about?

AI adoption:

How businesses are really using it (vs. what they claim), and what the blockers are

Data accuracy:

Why your tools might be misleading you

Human insight:

The missing layer your AI desperately needs

Smarter workflows:

How to build AI systems that think like people

Webinar

Register now

Tired of hearing how “AI is changing everything”? We’ll show you what’s really happening - and how to make it work for you. Learn why human context is the secret weapon for AI success, and how to reduce risk while boosting performance.

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