Behind the screens: Social media trends in 2023

Struggling to keep up with the latest social media trends? We get it. Each platform has its own house rules, expectations, and secrets to success. 

With the rise of video, the emergence of social commerce, and the powerhouse that is TikTok, we’ll run you through the key trends you need to ace your social media strategy - not just to win over consumers, but to build your brand in an authentic way. 

What will we talk about?

• How does social media use vary by generation? 
• What are people using TikTok for, and how can brands make their mark?
• What’s driving the popularity of Chinese social platform Xiaohongshu?
• What alternative content formats are trending?
• How are brand discovery methods changing?

Watch now