In partnership with Snap Inc., we’ve produced a report on the key factors that matter when marketing to Generation Z.

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What's inside the report?

Get insight on the driving forces that set Gen Z apart from other age groups.

Compare their attitudes to social media and technology, and explore the reasons behind their purchase decisions, with a deep dive into the commercial aspects of their behaviors.

We explore attitudes, behaviors and motivations to ensure your brand strategy speaks to young people with authenticity.

Learn more on:

  • 8 myths about 16-22s debunked.
  • How Gen Z engage with brands.
  • Their demographic and lifestyle profile.
  • Their unique purchase journey.



Download now