Andrew Mirzai, senior digital strategist at Connective3
![](https://www.gwi.com/hubfs/raw_assets/public/Digiten%20Templates/You%20are%20what%20you%20buy%202023/assets/connective3.png)
“The pandemic forced more advertisers online, raising the bar for good brand experiences. Consumers now demand seamless UX, fast shipping, reviews, and deals. Without them, you must offer a distinct advantage, like a unique product or brand tone; otherwise, you'll compete in a losing race, with giants like Amazon leading.”