Media spans further and wider than ever before, but targeting has never been easier. We give media agencies and advertisers the data to pitch with confidence, build water-tight campaigns and zero in on their target audiences.
Placing consumer insights at the core of your media strategy ensures your creative hits home.
Craft exact consumer profiles and map their journeys to develop a strategy that meets their needs.
Pinpoint the touchpoints and channels that matter for amplified reach and smarter spending.
Combine analytics and survey data for the most accurate view of your campaign performance.
Run ad effectiveness studies easily and measure brand impact to identify what’s lacking and why.
Whether you’re pitching to key stakeholders or strategizing a media campaign, we give you the tools to tell the complete story, placing consumers at the heart. Make your ideas stand out by telling original stories, backed by data.
Create consumer profiles in granular detail to define key audiences. From awareness triggers to purchase motivators, our detailed global and local data allows you to hone your customer knowledge, and direct spend to the channels and devices that matter.
Reach and frequency are the standard measurements of campaign success, but combining robust survey data and analytics, you can grasp its wider value. Our unique measurement solutions quantify the true reach of your marketing, and its impact on the end consumer.
Discover why some of the world’s most influential agencies and brands rely on GWI.